{"id":2413,"date":"2020-09-17T16:55:08","date_gmt":"2020-09-17T21:55:08","guid":{"rendered":"https:\/\/www.taktikee.com\/?post_type=avada_portfolio&p=2413"},"modified":"2020-11-05T15:26:51","modified_gmt":"2020-11-05T20:26:51","slug":"un-eclipse-es-algo-unico-hermoso-y-peligroso-de-ver","status":"publish","type":"avada_portfolio","link":"https:\/\/www.taktikee.com\/?avada_portfolio=un-eclipse-es-algo-unico-hermoso-y-peligroso-de-ver","title":{"rendered":"Un eclipse es algo \u00fanico, hermoso y peligroso de ver"},"content":{"rendered":"

Un eclipse es algo \u00fanico, hermoso y peligroso de ver<\/span><\/h2>\n

El 2 de julio de 2019 hubo un eclipse solar que pudo ser divisado desde Ecuador. Es muy popular entre la poblaci\u00f3n observar este tipo de fen\u00f3menos naturales, ya que son pocas las oportunidades que tenemos en la vida para hacerlo. Sin embargo, esta actividad puede ser peligrosa para la salud visual, si no se toman ciertas medidas de prevenci\u00f3n. Frente a este hecho, Taktikee encontr\u00f3 una oportunidad para que su cliente, \u00d3ptica Los Andes, pueda liderar la opini\u00f3n p\u00fablica en este momento especial.<\/span><\/p>\n

Una invitaci\u00f3n a cuidar de tus ojos<\/span><\/h3>\n

Con la estrategia correcta en el momento justo, no siempre se requiere de una gran inversi\u00f3n detr\u00e1s, ni de un hito empresarial importante para ser protagonistas en los medios o las redes sociales, y esta actividad es un excelente ejemplo de esto.\u00a0<\/span><\/p>\n

Inversi\u00f3n aproximada: $400 <\/span><\/p>\n

158k de Ahorro Free Press\u00a0<\/span><\/p>\n

46 posteos org\u00e1nicos con influenciadores<\/span><\/p><\/blockquote>\n

\u00bfC\u00f3mo lo hicimos? <\/span><\/h3>\n

\u00d3ptica Los Andes, OLA, cuenta con profesionales de amplia trayectoria quienes tienen mucho que decir sobre c\u00f3mo observar un eclipse de manera segura; por lo que pudimos armar un documento tipo ayuda memoria, bastante completo, con importante informaci\u00f3n de prevenci\u00f3n para la ciudadan\u00eda, la misma que nos sirvi\u00f3 de apoyo para abrir excelentes espacios de entrevistas en los principales medios de comunicaci\u00f3n del pa\u00eds.<\/span><\/p>\n

Sin embargo, quisimos ir m\u00e1s all\u00e1, y agregar un factor especial a este tema, por lo que propusimos comprar gafas con certificaci\u00f3n \u201cCE\u201d, aptas para la observaci\u00f3n del fen\u00f3meno, y enviarlas a manera de concientizaci\u00f3n a influenciadores de redes sociales y l\u00edderes de opini\u00f3n en medios de comunicaci\u00f3n, los mismos que respondieron, realizando posteos en sus redes, mencionando a la marca y compartiendo los consejos de prevenci\u00f3n de nuestros expertos.<\/span><\/p>\n

Como resultado de la gesti\u00f3n, pudimos cosechar 21 mil d\u00f3lares de valor aproximado, en historias y posteos, completamente org\u00e1nicos, provenientes de las cuentas de influenciadores de redes sociales.\u00a0<\/span><\/p>\n

Ese fue un gran mes dentro de la gesti\u00f3n anual que se realiz\u00f3 con OLA, y un ejemplo de la dedicaci\u00f3n de nuestro equipo en buscar maneras originales de visibilizar la marca en todo momento. <\/em><\/strong><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

Un eclipse es algo \u00fanico, hermoso y peligroso de ver El 2 de julio de 2019 hubo un eclipse solar que pudo ser divisado desde […]<\/a><\/p>\n","protected":false},"author":5,"featured_media":2516,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[274],"portfolio_skills":[281,275],"portfolio_tags":[283,282],"class_list":["post-2413","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-casos-de-exito","portfolio_skills-creatividad","portfolio_skills-influenciadores","portfolio_tags-eclipse","portfolio_tags-ola"],"yoast_head":"\nUn eclipse es algo \u00fanico, hermoso y peligroso de ver - Taktikee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/portfolio-items\/un-eclipse-es-algo-unico-hermoso-y-peligroso-de-ver\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un eclipse es algo \u00fanico, hermoso y peligroso de ver - 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