{"id":2559,"date":"2020-10-21T15:28:01","date_gmt":"2020-10-21T20:28:01","guid":{"rendered":"https:\/\/www.taktikee.com\/?post_type=avada_portfolio&#038;p=2559"},"modified":"2026-01-12T14:20:36","modified_gmt":"2026-01-12T19:20:36","slug":"complementos-cotidianos-toman-protagonismo","status":"publish","type":"avada_portfolio","link":"https:\/\/www.taktikee.com\/?avada_portfolio=complementos-cotidianos-toman-protagonismo","title":{"rendered":"Complementos cotidianos toman protagonismo"},"content":{"rendered":"<body><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1206.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h1><strong>Complementos cotidianos toman protagonismo<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">El mayor reto en la gesti\u00f3n de relaciones p\u00fablicas no est\u00e1 en exponer un gran hito de la marca de un cliente, como un lanzamiento, la presentaci\u00f3n de un ejecutivo o la adquisici\u00f3n de un negocio; sino en darle protagonismo constante, de manera paralela al calendario corporativo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es as\u00ed que, Taktikee busca de forma permanente, oportunidades para que cada uno de sus clientes se destaque y lidere, mes a mes, la opini\u00f3n p\u00fablica dentro de su categor\u00eda. En el mes de abril de 2018 preparamos una actividad org\u00e1nica con influenciadores, que result\u00f3 todo un \u00e9xito:<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">21 posteos de reconocidas influenciadoras en ese d\u00eda<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Free press: $43.994<\/span><\/p>\n<p><span style=\"font-weight: 400;\">80% Tier 1<\/span><\/p>\n<\/blockquote>\n<h3><span style=\"font-weight: 400;\">Comparte besos de colores<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En el D\u00eda Internacional del Beso, que se celebra cada 13 de abril, enviamos a un seleccionado grupo de influenciadores un kit de labiales Giordani Gold de la marca de nuestro cliente: Oriflame, con una invitaci\u00f3n a seleccionar su color favorito y compartir \u201cbesos de colores\u201d con sus seguidores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoy por hoy, muy pocas actividades con influenciadores reconocidos, funcionan de manera org\u00e1nica, al ser su trabajo, estos personajes buscan generalmente cerrar sus tratos de manera contractual. Sin embargo, de vez en cuando, una marca los llega a sorprender con una propuesta atractiva y se generan resultados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este fue el caso con Oriflame, la campa\u00f1a por el D\u00eda Internacional del Beso fue 100% org\u00e1nica, y adem\u00e1s tuvo un mayor impacto ya que fue la \u00fanica marca de su categor\u00eda en considerar esta fecha para generar bulla, por lo que Oriflame pr\u00e1cticamente se apoder\u00f3 de la fecha en Ecuador y sobrepas\u00f3 por mucho, la presencia medi\u00e1tica de sus competidores.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/p><\/body>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":3165,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[274],"portfolio_skills":[281,275],"portfolio_tags":[],"class_list":["post-2559","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-casos-de-exito","portfolio_skills-creatividad","portfolio_skills-influenciadores"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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