{"id":3125,"date":"2026-01-12T10:13:44","date_gmt":"2026-01-12T15:13:44","guid":{"rendered":"https:\/\/www.taktikee.com\/?post_type=avada_portfolio&p=3125"},"modified":"2026-01-12T14:15:33","modified_gmt":"2026-01-12T19:15:33","slug":"los-peligros-del-glaucoma-cloned","status":"publish","type":"avada_portfolio","link":"https:\/\/www.taktikee.com\/?avada_portfolio=los-peligros-del-glaucoma-cloned","title":{"rendered":"Cuando la moda se convierte en una herramienta de prevenci\u00f3n y empat\u00eda"},"content":{"rendered":"

Cuando la moda se convierte en una herramienta de prevenci\u00f3n y empat\u00eda<\/strong><\/h1>\n

Hablar de c\u00e1ncer de mama exige sensibilidad, responsabilidad y un enfoque que conecte desde la empat\u00eda. Con Bragnostic<\/strong>, Deprati present\u00f3 un bralette con patrones t\u00e1ctiles en braille que permite a mujeres videntes y no videntes guiarse en los movimientos del autoexamen. Una propuesta innovadora donde la moda se convirti\u00f3 en una herramienta de prevenci\u00f3n.<\/p>\n

El reto era claro: amplificar el prop\u00f3sito sin trivializar el mensaje<\/strong>.<\/p>\n

Una experiencia para sentir el mensaje<\/strong><\/h3>\n

Para el lanzamiento, Taktikee ide\u00f3 una activaci\u00f3n sensorial que permiti\u00f3 vivir la experiencia desde otro lugar. A trav\u00e9s de una experiencia gastron\u00f3mica a ciegas<\/strong> en el restaurante La Cueva de Rafa, influencers y creadoras de contenido conectaron emocionalmente con los desaf\u00edos cotidianos de las personas no videntes antes de conocer el producto.<\/p>\n

La estrategia incluy\u00f3:<\/p>\n

    \n
  • Identificaci\u00f3n y selecci\u00f3n de perfiles alineados al prop\u00f3sito<\/li>\n
  • Env\u00edo de kits personalizados<\/li>\n
  • Coordinaci\u00f3n y acompa\u00f1amiento integral durante el evento<\/li>\n<\/ul>\n

    Un mensaje respaldado por expertos<\/strong><\/h3>\n

    Dado el enfoque en salud femenina, se gestion\u00f3 la participaci\u00f3n de un vocero externo especializado<\/strong>, quien reforz\u00f3 en medios la importancia del autoexamen como herramienta preventiva. Esta vocer\u00eda permiti\u00f3 dotar al mensaje de rigor t\u00e9cnico y abrir espacios editoriales de calidad en prensa, radio y televisi\u00f3n.<\/p>\n

    Educaci\u00f3n que trasciende la campa\u00f1a<\/strong><\/h3>\n

    La iniciativa se ampli\u00f3 con charlas informativas<\/strong> dirigidas a colectivos clave, como la Asociaci\u00f3n de Ciegos y Amigos de los Ciegos del Guayas y el programa Mujeres Confeccionistas<\/em> de Deprati. De esta manera, la campa\u00f1a lleg\u00f3 a mujeres en contextos vulnerables, fortaleciendo su dimensi\u00f3n inclusiva y social.<\/p>\n

    Alcance e impacto<\/strong><\/h3>\n
      \n
    • Amplia cobertura medi\u00e1tica<\/li>\n
    • Contenido org\u00e1nico aut\u00e9ntico en redes sociales<\/li>\n
    • Fortalecimiento de la reputaci\u00f3n de Deprati como marca con prop\u00f3sito<\/li>\n<\/ul>\n

      Bragnostic demostr\u00f3 que cuando el dise\u00f1o se pone al servicio de una causa, la comunicaci\u00f3n puede convertirse en un veh\u00edculo real de conciencia, prevenci\u00f3n y empat\u00eda.<\/p>\n<\/div>

      <\/div><\/div><\/div><\/div><\/div>\n<\/p><\/body>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3127,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[274],"portfolio_skills":[276,281],"portfolio_tags":[],"class_list":["post-3125","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-casos-de-exito","portfolio_skills-convocatoria","portfolio_skills-creatividad"],"yoast_head":"\nCuando la moda se convierte en una herramienta de prevenci\u00f3n y empat\u00eda - Taktikee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/portfolio-items\/los-peligros-del-glaucoma-cloned\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuando la moda se convierte en una herramienta de prevenci\u00f3n y empat\u00eda - 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