{"id":3143,"date":"2026-01-12T13:42:15","date_gmt":"2026-01-12T18:42:15","guid":{"rendered":"https:\/\/www.taktikee.com\/?post_type=avada_portfolio&p=3143"},"modified":"2026-01-12T14:14:02","modified_gmt":"2026-01-12T19:14:02","slug":"novopan","status":"publish","type":"avada_portfolio","link":"https:\/\/www.taktikee.com\/?avada_portfolio=novopan","title":{"rendered":"El camino de Novopan hacia el reconocimiento reputacional"},"content":{"rendered":"

<\/p>

El camino de Novopan hacia el reconocimiento reputacional<\/strong><\/h1>\n

Durante m\u00e1s de 45 a\u00f1os, Novopan<\/strong> ha desarrollado un trabajo s\u00f3lido en innovaci\u00f3n, calidad y sostenibilidad. Sin embargo, gran parte de ese valor no estaba siendo contado de forma estrat\u00e9gica. En 2024, la marca tom\u00f3 una decisi\u00f3n clave: iniciar por primera vez un trabajo estructurado de relaciones p\u00fablicas y gesti\u00f3n reputacional junto a Taktikee.<\/p>\n

El desaf\u00edo era claro y ambicioso: hacer visible lo que ya exist\u00eda y construir reputaci\u00f3n con una mirada de largo plazo<\/strong>.<\/p>\n

Entendiendo el valor de la comunicaci\u00f3n<\/strong><\/h3>\n

Novopan llegaba con atributos reales y consistentes, pero sin una estrategia sostenida de PR que los conectara aut\u00e9nticamente con sus audiencias clave. Desde Taktikee iniciamos el trabajo con un diagn\u00f3stico profundo<\/strong>, entendiendo el negocio, su cultura, sus voceros y su potencial reputacional dentro de su industria.<\/p>\n

Este proceso se dise\u00f1\u00f3 considerando el modelo Merco y su mirada 360\u00b0<\/strong>, entendiendo que la reputaci\u00f3n no se construye con acciones aisladas, sino con coherencia, narrativa clara y decisiones sostenidas en el tiempo.<\/p>\n

La estrategia detr\u00e1s del crecimiento reputacional<\/strong><\/h3>\n

El plan de relaciones p\u00fablicas se enfoc\u00f3 en:<\/p>\n

    \n
  • Ordenar y priorizar los mensajes estrat\u00e9gicos de la marca.<\/li>\n
  • Poner en valor sus avances en innovaci\u00f3n, dise\u00f1o, sostenibilidad y calidad.<\/li>\n
  • Activar una vocer\u00eda alineada y consistente, en donde la voz del CEO ha sido fundamental en la construcci\u00f3n de reputaci\u00f3n.<\/li>\n
  • Construir presencia progresiva en medios relevantes y espacios de conversaci\u00f3n sectorial.<\/li>\n<\/ul>\n

    Cada acci\u00f3n fue pensada como parte de un proceso continuo, no como un hito puntual.<\/p>\n

    Un resultado que confirma el camino<\/strong><\/h3>\n

    Los resultados llegaron antes de lo esperado. En su primer a\u00f1o de trabajo en PR<\/strong>, Novopan ingres\u00f3 al pre-ranking Merco<\/strong>, ubic\u00e1ndose entre las 150 empresas en observaci\u00f3n. En 2025, dio un paso hist\u00f3rico para la compa\u00f1\u00eda y su industria: ingres\u00f3 por primera vez al Ranking Merco Empresas<\/strong>, alcanzando el puesto 75<\/strong>. Adem\u00e1s, su Presidente Ejecutivo, Ignacio Bustamante, fue reconocido al ingresar al Ranking Merco L\u00edderes, ocupando la posici\u00f3n 60.<\/p>\n

    \"\"<\/h3>\n

    M\u00e1s que un ranking<\/strong><\/h3>\n

    Este logro no responde a una campa\u00f1a puntual, sino a una estrategia bien ejecutada, sostenida y alineada con la realidad de la empresa. Confirma que cuando existe escucha activa, lectura estrat\u00e9gica de stakeholders y trabajo consistente<\/strong>, la reputaci\u00f3n se construye y se reconoce.<\/p>\n

    El caso de Novopan demuestra que la reputaci\u00f3n es un activo vivo<\/strong>, que puede gestionarse incluso desde cero cuando hay visi\u00f3n, m\u00e9todo y convicci\u00f3n en el camino recorrido.<\/p>\n<\/div>

    <\/div><\/div><\/div><\/div><\/div><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3146,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[274],"portfolio_skills":[276,281],"portfolio_tags":[],"class_list":["post-3143","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-casos-de-exito","portfolio_skills-convocatoria","portfolio_skills-creatividad"],"yoast_head":"\nEl camino de Novopan hacia el reconocimiento reputacional - Taktikee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/portfolio-items\/novopan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El camino de Novopan hacia el reconocimiento reputacional - 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