{"id":3151,"date":"2026-01-12T13:51:49","date_gmt":"2026-01-12T18:51:49","guid":{"rendered":"https:\/\/www.taktikee.com\/?post_type=avada_portfolio&#038;p=3151"},"modified":"2026-01-12T14:13:37","modified_gmt":"2026-01-12T19:13:37","slug":"novopan-2","status":"publish","type":"avada_portfolio","link":"https:\/\/www.taktikee.com\/?avada_portfolio=novopan-2","title":{"rendered":"La estrategia detr\u00e1s del primer aniversario de PedidosYa en Ecuador"},"content":{"rendered":"<body><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:0px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h1><strong>La estrategia detr\u00e1s del primer aniversario de PedidosYa en Ecuador<\/strong><\/h1>\n<p>A un a\u00f1o de su llegada al pa\u00eds, PedidosYa celebr\u00f3 su primer aniversario con resultados s\u00f3lidos y una visi\u00f3n clara de crecimiento hacia el <em>quick commerce<\/em>. El desaf\u00edo era comunicar este hito desde los datos, pero tambi\u00e9n desde la experiencia y el relacionamiento con su ecosistema.<\/p>\n<h3><strong>Celebrar construyendo relaciones<\/strong><\/h3>\n<p>Para este aniversario, Taktikee propuso una activaci\u00f3n in\u00e9dita para la marca en ese momento: <strong>talleres de cocina especializados<\/strong> en Quito y Guayaquil dirigidos a partners estrat\u00e9gicos. Nuestro equipo se encarg\u00f3 de coordinar la actividad con la <strong>Escuela de los Chefs <\/strong>y brind\u00f3 el acompa\u00f1amiento permanente durante cada sesi\u00f3n<\/p>\n<p>Estas experiencias permitieron fortalecer v\u00ednculos con establecimientos clave y generar cercan\u00eda en un entorno distinto al habitual.<\/p>\n<h3><strong>Datos que se convirtieron en contenido noticioso<\/strong><\/h3>\n<p>Para amplificar el aniversario, desarrollamos un <strong>ranking de los productos m\u00e1s pedidos<\/strong> por los ecuatorianos durante el primer a\u00f1o de la plataforma. Este contenido permiti\u00f3 humanizar las cifras del negocio y ofrecer a los medios una lectura atractiva sobre h\u00e1bitos de consumo y nuevas tendencias.<\/p>\n<h3><strong>Un espacio clave con la prensa<\/strong><\/h3>\n<p>El desayuno de prensa en Quito reuni\u00f3 a <strong>35 periodistas de medios Tier 1<\/strong> como L\u00edderes, Forbes, Vistazo, Ekos, Primicias y El Universo. El encuentro permiti\u00f3 presentar cifras, aprendizajes y proyecciones, adem\u00e1s de posicionar al CEO y reforzar el enfoque de la marca en categor\u00edas como supermercados, farmacias y PedidosYa Market.<\/p>\n<h3><strong>Amplificaci\u00f3n digital<\/strong><\/h3>\n<p>La estrategia se complet\u00f3 con un <strong>cocktail para influencers en Guayaquil<\/strong>, que gener\u00f3 contenido org\u00e1nico y amplific\u00f3 la conversaci\u00f3n del aniversario en redes sociales, conectando el mensaje con audiencias j\u00f3venes y digitales.<\/p>\n<h3><strong>Alcance del aniversario<\/strong><\/h3>\n<ul>\n<li>Amplia cobertura en medios de comunicaci\u00f3n.<\/li>\n<li>Predominio de publicaciones en medios Tier 1<\/li>\n<li>Alto valor reputacional comparable a una inversi\u00f3n publicitaria relevante<\/li>\n<li>Conversaci\u00f3n positiva con partners, prensa e influencers, fortaleciendo las relaciones y consolidando el respaldo hacia la marca.<\/li>\n<\/ul>\n<p>El primer aniversario de PedidosYa en Ecuador no solo celebr\u00f3 un a\u00f1o de operaci\u00f3n, sino que sent\u00f3 las bases para seguir creciendo, innovando y transformando la forma de comprar en el pa\u00eds.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n<\/p><\/body>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3153,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[274],"portfolio_skills":[276,281],"portfolio_tags":[],"class_list":["post-3151","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-casos-de-exito","portfolio_skills-convocatoria","portfolio_skills-creatividad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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