{"id":3155,"date":"2026-01-12T14:12:38","date_gmt":"2026-01-12T19:12:38","guid":{"rendered":"https:\/\/www.taktikee.com\/?post_type=avada_portfolio&p=3155"},"modified":"2026-01-12T14:12:38","modified_gmt":"2026-01-12T19:12:38","slug":"world-vision-ecuador","status":"publish","type":"avada_portfolio","link":"https:\/\/www.taktikee.com\/?avada_portfolio=world-vision-ecuador","title":{"rendered":"C\u00f3mo visibilizar una realidad silenciada"},"content":{"rendered":"

C\u00f3mo visibilizar una realidad silenciada<\/strong><\/h1>\n

Aunque ni\u00f1as, ni\u00f1os y adolescentes no fueron considerados poblaci\u00f3n de riesgo frente a la covid-19, la pandemia impact\u00f3 profundamente en su bienestar. Cierre de escuelas, aislamiento, inseguridad econ\u00f3mica y violencia intrafamiliar configuraron una realidad cr\u00edtica que permanec\u00eda poco visible.<\/p>\n

Frente a este escenario, World Vision Ecuador<\/strong> elabor\u00f3 un estudio para evidenciar la situaci\u00f3n de los derechos de la ni\u00f1ez y adolesencia en el pa\u00eds, antes y despu\u00e9s de la emergencia sanitaria.<\/p>\n

El reto de comunicaci\u00f3n<\/strong><\/h3>\n
    \n
  • Convertir un informe t\u00e9cnico en una conversaci\u00f3n p\u00fablica relevante.<\/li>\n
  • Visibilizar los hallazgos del estudio a nivel nacional e internacional.<\/li>\n
  • Sensibilizar a autoridades, tomadores de decisi\u00f3n y opini\u00f3n p\u00fablica.<\/li>\n
  • Posicionar a World Vision como referente en protecci\u00f3n de la ni\u00f1ez y adolescencia.<\/li>\n<\/ul>\n

    Nuestra estrategia<\/strong><\/h3>\n

    Desde Taktikee dise\u00f1amos una estrategia integral para traducir evidencia en impacto social:<\/p>\n

      \n
    • Construcci\u00f3n de narrativa y mensajes clave: <\/strong>Desarrollo de ayudas de memoria y mensajes b\u00e1sicos para voceros, asegurando claridad, rigor y coherencia.<\/li>\n
    • Presentaci\u00f3n nacional del estudio: <\/strong>Convocatoria a medios de todo el pa\u00eds para el lanzamiento virtual del informe.<\/li>\n
    • Gira de medios y entrevistas: <\/strong>Difusi\u00f3n del estudio en medios estrat\u00e9gicos y agencias internacionales.<\/li>\n
    • Eventos presenciales \u201cMis derechos no est\u00e1n en cuarentena\u201d: <\/strong>Activaciones en Quito, Guayaquil y Riobamba con autoridades nacionales y locales, as\u00ed como medios de comunicaci\u00f3n.<\/li>\n
    • Amplificaci\u00f3n en redes sociales: <\/strong>Identificaci\u00f3n de influencers y env\u00edo de kits simb\u00f3licos para generar conversaci\u00f3n org\u00e1nica.<\/li>\n<\/ul>\n

      Impacto alcanzado<\/strong><\/h3>\n
        \n
      • Amplia presencia en medios de comunicaci\u00f3n, logrando una cobertura relevante y sostenida a nivel nacional e internacional.<\/li>\n
      • Llegada a diversos p\u00fablicos y sectores decisores.<\/li>\n
      • Generaci\u00f3n de alto valor reputacional.<\/li>\n
      • Ruido org\u00e1nico en redes sociales de l\u00edderes de opini\u00f3n<\/li>\n
      • Mayor visibilidad de la problem\u00e1tica de la ni\u00f1ez en la agenda p\u00fablica<\/li>\n<\/ul>\n

        La estrategia permiti\u00f3 que el estudio trascendiera el \u00e1mbito acad\u00e9mico y se posicionara como un tema pa\u00eds<\/strong>, generando conciencia y reforzando el rol de la comunicaci\u00f3n como motor de transformaci\u00f3n social.<\/p>\n<\/div>

        <\/div><\/div><\/div><\/div><\/div>\n<\/p><\/body>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3158,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[274],"portfolio_skills":[276,281],"portfolio_tags":[],"class_list":["post-3155","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-casos-de-exito","portfolio_skills-convocatoria","portfolio_skills-creatividad"],"yoast_head":"\nC\u00f3mo visibilizar una realidad silenciada - Taktikee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/portfolio-items\/world-vision-ecuador\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo visibilizar una realidad silenciada - 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