C\u00d3MO LA MARCA SKITTLES\u00ae PONE EN SU LUGAR LA ANALOG\u00cdA DE DONALD TRUMP - Taktikee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00d3MO LA MARCA SKITTLES\u00ae PONE EN SU LUGAR LA ANALOG\u00cdA DE DONALD TRUMP - Taktikee\" \/>\n<meta property=\"og:description\" content=\"El pasado 19 de septiembre el candidato republicano a la presidencia de la Rep\u00fablica de los Estado Unidos, Donald Trump, comparti\u00f3 una imagen en su [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/\" \/>\n<meta property=\"og:site_name\" content=\"Taktikee\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-20T21:36:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-19T18:37:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.taktikee.com\/wp-content\/uploads\/2016\/09\/Bulk_Skittles.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Dolores Fernandez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@taktikee\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Dolores Fernandez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\\\/\"},\"author\":{\"name\":\"Maria Dolores Fernandez\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#\\\/schema\\\/person\\\/4921fa2907979fed8651c2d98e0b2283\"},\"headline\":\"C\u00d3MO LA MARCA SKITTLES\u00ae PONE EN SU LUGAR LA ANALOG\u00cdA DE DONALD TRUMP\",\"datePublished\":\"2016-09-20T21:36:34+00:00\",\"dateModified\":\"2018-10-19T18:37:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\\\/\"},\"wordCount\":266,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/Bulk_Skittles.jpg\",\"keywords\":[\"#Skittlesgate\",\"comunicaci\u00f3n en crisis\",\"Digital PR\",\"Donald Trump\",\"ecuador\",\"estrategia\",\"relaciones p\u00fablicas\",\"skittles\",\"taktikee\"],\"articleSection\":[\"An\u00e1lisis de Casos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.taktikee.com\\\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\\\/\",\"url\":\"https:\\\/\\\/www.taktikee.com\\\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\\\/\",\"name\":\"C\u00d3MO LA MARCA SKITTLES\u00ae PONE EN SU LUGAR LA ANALOG\u00cdA DE DONALD TRUMP - Taktikee\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/Bulk_Skittles.jpg\",\"datePublished\":\"2016-09-20T21:36:34+00:00\",\"dateModified\":\"2018-10-19T18:37:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#\\\/schema\\\/person\\\/4921fa2907979fed8651c2d98e0b2283\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.taktikee.com\\\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/Bulk_Skittles.jpg\",\"contentUrl\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/Bulk_Skittles.jpg\",\"width\":500,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.taktikee.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00d3MO LA MARCA SKITTLES\u00ae PONE EN SU LUGAR LA ANALOG\u00cdA DE DONALD TRUMP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#website\",\"url\":\"https:\\\/\\\/www.taktikee.com\\\/\",\"name\":\"Taktikee\",\"description\":\"Agencia Boutique de Relaciones P\u00fablicas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.taktikee.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#\\\/schema\\\/person\\\/4921fa2907979fed8651c2d98e0b2283\",\"name\":\"Maria Dolores Fernandez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0343753eda073fbfb69cb5e83397f32be50a8dafa1c123c26f8352e21d382d9e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0343753eda073fbfb69cb5e83397f32be50a8dafa1c123c26f8352e21d382d9e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0343753eda073fbfb69cb5e83397f32be50a8dafa1c123c26f8352e21d382d9e?s=96&d=mm&r=g\",\"caption\":\"Maria Dolores Fernandez\"},\"description\":\"Consultora de Comunicaci\u00f3n y Relaciones P\u00fablicas con m\u00e1s de 14 a\u00f1os de experiencia en el mercado; ha asesorado a empresas nacionales y multinacionales en el \u00e1rea de comunicaci\u00f3n. Es socia y fundadora de Taktikee Consultores de Comunicaci\u00f3n, Agencia Boutique de Relaciones P\u00fablicas con 11 a\u00f1os en el Ecuador.\",\"sameAs\":[\"http:\\\/\\\/www.taktikee.com\",\"https:\\\/\\\/x.com\\\/@taktikee\"],\"url\":\"https:\\\/\\\/www.taktikee.com\\\/?author=2\"}]}<\/script>\n","yoast_head_json":{"title":"C\u00d3MO LA MARCA SKITTLES\u00ae PONE EN SU LUGAR LA ANALOG\u00cdA DE DONALD TRUMP - Taktikee","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00d3MO LA MARCA SKITTLES\u00ae PONE EN SU LUGAR LA ANALOG\u00cdA DE DONALD TRUMP - Taktikee","og_description":"El pasado 19 de septiembre el candidato republicano a la presidencia de la Rep\u00fablica de los Estado Unidos, Donald Trump, comparti\u00f3 una imagen en su [...]","og_url":"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/","og_site_name":"Taktikee","article_published_time":"2016-09-20T21:36:34+00:00","article_modified_time":"2018-10-19T18:37:33+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2016\/09\/Bulk_Skittles.jpg","type":"image\/jpeg"}],"author":"Maria Dolores Fernandez","twitter_card":"summary_large_image","twitter_creator":"@taktikee","twitter_misc":{"Escrito por":"Maria Dolores Fernandez","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/#article","isPartOf":{"@id":"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/"},"author":{"name":"Maria Dolores Fernandez","@id":"https:\/\/www.taktikee.com\/#\/schema\/person\/4921fa2907979fed8651c2d98e0b2283"},"headline":"C\u00d3MO LA MARCA SKITTLES\u00ae PONE EN SU LUGAR LA ANALOG\u00cdA DE DONALD TRUMP","datePublished":"2016-09-20T21:36:34+00:00","dateModified":"2018-10-19T18:37:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/"},"wordCount":266,"commentCount":0,"image":{"@id":"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/#primaryimage"},"thumbnailUrl":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2016\/09\/Bulk_Skittles.jpg","keywords":["#Skittlesgate","comunicaci\u00f3n en crisis","Digital PR","Donald Trump","ecuador","estrategia","relaciones p\u00fablicas","skittles","taktikee"],"articleSection":["An\u00e1lisis de Casos"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/","url":"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/","name":"C\u00d3MO LA MARCA SKITTLES\u00ae PONE EN SU LUGAR LA ANALOG\u00cdA DE DONALD TRUMP - Taktikee","isPartOf":{"@id":"https:\/\/www.taktikee.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/#primaryimage"},"image":{"@id":"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/#primaryimage"},"thumbnailUrl":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2016\/09\/Bulk_Skittles.jpg","datePublished":"2016-09-20T21:36:34+00:00","dateModified":"2018-10-19T18:37:33+00:00","author":{"@id":"https:\/\/www.taktikee.com\/#\/schema\/person\/4921fa2907979fed8651c2d98e0b2283"},"breadcrumb":{"@id":"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/#primaryimage","url":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2016\/09\/Bulk_Skittles.jpg","contentUrl":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2016\/09\/Bulk_Skittles.jpg","width":500,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.taktikee.com\/como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.taktikee.com\/"},{"@type":"ListItem","position":2,"name":"C\u00d3MO LA MARCA SKITTLES\u00ae PONE EN SU LUGAR LA ANALOG\u00cdA DE DONALD TRUMP"}]},{"@type":"WebSite","@id":"https:\/\/www.taktikee.com\/#website","url":"https:\/\/www.taktikee.com\/","name":"Taktikee","description":"Agencia Boutique de Relaciones P\u00fablicas","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.taktikee.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.taktikee.com\/#\/schema\/person\/4921fa2907979fed8651c2d98e0b2283","name":"Maria Dolores Fernandez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/0343753eda073fbfb69cb5e83397f32be50a8dafa1c123c26f8352e21d382d9e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0343753eda073fbfb69cb5e83397f32be50a8dafa1c123c26f8352e21d382d9e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0343753eda073fbfb69cb5e83397f32be50a8dafa1c123c26f8352e21d382d9e?s=96&d=mm&r=g","caption":"Maria Dolores Fernandez"},"description":"Consultora de Comunicaci\u00f3n y Relaciones P\u00fablicas con m\u00e1s de 14 a\u00f1os de experiencia en el mercado; ha asesorado a empresas nacionales y multinacionales en el \u00e1rea de comunicaci\u00f3n. Es socia y fundadora de Taktikee Consultores de Comunicaci\u00f3n, Agencia Boutique de Relaciones P\u00fablicas con 11 a\u00f1os en el Ecuador.","sameAs":["http:\/\/www.taktikee.com","https:\/\/x.com\/@taktikee"],"url":"https:\/\/www.taktikee.com\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/posts\/1102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1102"}],"version-history":[{"count":0,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/posts\/1102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/media\/1107"}],"wp:attachment":[{"href":"https:\/\/www.taktikee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":1102,"date":"2016-09-20T21:36:34","date_gmt":"2016-09-20T21:36:34","guid":{"rendered":"http:\/\/www.taktikee.com\/?p=1102"},"modified":"2018-10-19T18:37:33","modified_gmt":"2018-10-19T18:37:33","slug":"como-la-marca-skittles-pone-en-su-lugar-la-analogia-de-donald-trump","status":"publish","type":"post","link":"https:\/\/www.taktikee.com\/?p=1102","title":{"rendered":"C\u00d3MO LA MARCA SKITTLES\u00ae PONE EN SU LUGAR LA ANALOG\u00cdA DE DONALD TRUMP"},"content":{"rendered":"

<\/p>El pasado 19 de septiembre el candidato republicano a la presidencia de la Rep\u00fablica de los Estado Unidos, Donald Trump, comparti\u00f3 una imagen en su cuenta te Twitter, en el cual ense\u00f1aba una analog\u00eda de un cuenco llena de los caramelos Skittles\u00ae que dec\u00eda: \u201cS\u00ed tendr\u00edas un cuenco lleno de Skittles\u00ae y te dir\u00eda\u00a0que solo tres te matar\u00edan. Tomar\u00edas una mano llena?\u201d<\/em> con el texto \u201cEsta imagen lo dice todo. Terminemos con la agenda pol\u00edticamente correcta que no pone a Am\u00e9rica primero\u201d.<\/em>\n

$\"cswrrhow8aeo4xy\"$ <\/a><\/p>\n

$\"captura-de-pantalla-2016-09-20-a-las-16-27-39\"$ <\/p>\n

\u00a0<\/em>Mars Inc., due\u00f1o de la marcar Skittles\u00ae, se tom\u00f3 5 horas para difundir una posici\u00f3n corporativa sobre la imagen difundida por el candidato, en la cual se utilizaba su nombre para temas pol\u00edticos. En la\u00a0mismo, la empresa respondi\u00f3 de manera precisa, clara y contundente, sin dejar espacio a m\u00e1s proliferaciones y malas interpretaciones sobre el tema: \u201cSkittles son caramelos; los refugiados son personas. Es una analog\u00eda inapropiada. Nosotros respetuosamente nos abstenemos de hacer m\u00e1s comentarios, ya que podr\u00edan ser interpretados como marketing.\u201d $\"csxdjgrxyaa5rkt\"$ <\/a><\/em><\/p>\n

Hasta el 20 de septiembre, la posici\u00f3n de Mars. Inc., hab\u00eda sido compartida m\u00e1s de 2.900 veces en Twitter, y se gener\u00f3 todo un debate\u00a0bajo el Hashtag #SkittleGate, donde se le\u00edan posiciones de enojo, furia e indignaci\u00f3n; sin embargo, la respuesta concisa de Mars Inc., dej\u00f3 ver la verdadera tragedia que hay detr\u00e1s de los refugiados, dejando atr\u00e1s la pol\u00edtica y los caramelos.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"