{"id":1332,"date":"2019-04-24T21:11:01","date_gmt":"2019-04-24T21:11:01","guid":{"rendered":"http:\/\/www.taktikee.com\/?p=1332"},"modified":"2019-10-23T21:20:12","modified_gmt":"2019-10-23T21:20:12","slug":"tacticas-de-facil-implementacion-para-tu-estrategia-de-employee-advocacy","status":"publish","type":"post","link":"https:\/\/www.taktikee.com\/?p=1332","title":{"rendered":"T\u00e1cticas de f\u00e1cil implementaci\u00f3n para tu estrategia de Employee Advocacy"},"content":{"rendered":"

<\/p>Un tiempo atr\u00e1s tuvimos la oportunidad de compartir un art\u00edculo sobre\u00a0<\/span>Employee Advocacy<\/a>, una nueva tendencia de comunicaci\u00f3n en donde las empresas que gozan de una buena reputaci\u00f3n entre sus colaboradores, aprovechan este potencial para convertirlos en embajadores de marca, logrando que sean ellos, con pleno conocimiento y cari\u00f1o por la marca, quienes compartan voluntariamente en sus redes personales el mensaje de la empresa, humaniz\u00e1ndola y haci\u00e9ndola m\u00e1s real y m\u00e1s cercana.\n

En esta oportunidad queremos compartir con ustedes diferentes t\u00e1cticas que pueden poner en marcha para impulsar esta estrategia de manera org\u00e1nica.\u00a0<\/span><\/p>\n

1 Crea espacios \u201cInstagrameables\u201d\u00a0<\/span><\/h3>\n

Dentro de tu organizaci\u00f3n o durante un evento corporativo, crea espacios llamativos\u00a0<\/span>que reflejen el esp\u00edritu de tu marca y su mensaje<\/b>, espacios donde las personas que son parte de la empresa quieran tomarse fotos y compartirlas. Puede ser algo tan sencillo como una pared con un dise\u00f1o original, o algo m\u00e1s complejo como una sala de reuniones con elementos \u00fanicos. Deja volar tu imaginaci\u00f3n e innova constantemente, tener espacios diferentes dentro de las oficinas tambi\u00e9n lograr\u00e1n un efecto positivo en el ambiente.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

2 Convi\u00e9rtelos en protagonistas<\/h3>\n

Entre tus colaboradores pueden haber personas con mucho talento para comunicar y con buena predisposici\u00f3n para ser fotografiados. Cuando prepares una campa\u00f1a publicitaria, o necesitas gente para el reportaje que un medio de comunicaci\u00f3n har\u00e1 sobre tu empresa, busca primero entre tus empleados.\u00a0<\/span><\/p>\n

Involucrarlos en este tipo de actividades no solo los motivar\u00e1, sino que se sentir\u00e1n a\u00fan m\u00e1s orgullosos de compartir con sus amigos y familiares estos materiales, en donde han sido la cara de la compa\u00f1\u00eda.\u00a0<\/span><\/p>\n

3 Crea contenido f\u00e1cil de compartir<\/h3>\n

Si tu marca est\u00e1 llevando a cabo una campa\u00f1a de comunicaci\u00f3n, procura preparar materiales f\u00e1ciles de compartir, por ejemplo un video corto o memes que puedas enviar a todos por Whatsapp; comparte por mail un link donde todos puedan poner un marco relacionado a tu campa\u00f1a en sus fotos de perfil; inv\u00edtalos a leer el blog de la empresa y coloca botones para que lo puedan compartir en forma r\u00e1pida en sus redes sociales, por mencionar algunas ideas.\u00a0<\/span><\/p>\n

Siempre es tambi\u00e9n una buena iniciativa compartir con todos los colaboradores los impactos de\u00a0<\/span>\u201cfree press\u201d\u00a0<\/span><\/i>generados por tu agencia de relaciones p\u00fablicas, ver que su empresa tiene atenci\u00f3n medi\u00e1tica positiva, tambi\u00e9n genera un mayor orgullo de pertenencia.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

4 S\u00e9 directo sobre tus intenciones\u00a0<\/span><\/h3>\n

A veces dejamos de lado las acciones m\u00e1s sencillas, si quieres que tus colaboradores compartan tus campa\u00f1as, los impactos en medios, que etiqueten a la empresa en las fotos donde hay presencia de marca y hablen abiertamente de las iniciativas positivas que tiene la compa\u00f1\u00eda: dales libertad a que lo hagan y p\u00eddeles que lo hagan. Muchas veces las personas son reservadas al momento de juntar su vida personal con la laboral por evitarse problemas o asumir que es \u201cprohibido\u201d.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

Un tiempo atr\u00e1s tuvimos la oportunidad de compartir un art\u00edculo sobre\u00a0Employee Advocacy, una nueva tendencia de comunicaci\u00f3n en donde las empresas que gozan de una […]<\/a><\/p>\n","protected":false},"author":5,"featured_media":1334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[65,179,49,153,138,148,2,53,3,87],"class_list":["post-1332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-agencia-de-relaciones-publicas","tag-colaboradores","tag-comunicacion","tag-comunicacion-interna","tag-empleados","tag-pr","tag-relaciones-publicas","tag-rrpp","tag-taktikee","tag-ttk"],"yoast_head":"\nT\u00e1cticas de f\u00e1cil implementaci\u00f3n para tu estrategia de Employee Advocacy - Taktikee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/tacticas-de-facil-implementacion-para-tu-estrategia-de-employee-advocacy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e1cticas de f\u00e1cil implementaci\u00f3n para tu estrategia de Employee Advocacy - 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