{"id":1336,"date":"2019-04-26T21:21:01","date_gmt":"2019-04-26T21:21:01","guid":{"rendered":"http:\/\/www.taktikee.com\/?p=1336"},"modified":"2020-09-17T20:58:19","modified_gmt":"2020-09-18T01:58:19","slug":"para-que-el-ceo-sea-un-lider-debe-saber-comunicar","status":"publish","type":"post","link":"https:\/\/www.taktikee.com\/?p=1336","title":{"rendered":"Para que el CEO sea un l\u00edder, debe saber comunicar"},"content":{"rendered":"

Para que el CEO sea un l\u00edder, debe saber comunicar<\/h2>\n

Cuando pensamos en los grandes l\u00edderes y CEOs del mundo, como Barack Obama, Jeff Bezos o Steve Jobs, encontramos que sin duda comparten al menos una habilidad en com\u00fan: son grandes comunicadores. Esta habilidad no es un azar en un l\u00edder con la capacidad de motivar a sus empleados y ganarse la admiraci\u00f3n de la opini\u00f3n p\u00fablica, al contrario, es sin duda un requerimiento b\u00e1sico que determinar\u00e1 su \u00e9xito y permanencia a largo plazo.<\/p>\n

Un gran l\u00edder es aquel que logra que sus colaboradores se comprometan con su objetivo estrat\u00e9gico y trabajen de la mano para conseguirlo, pero adicionalmente, es aquel que transmite la esencia de su empresa a la opini\u00f3n p\u00fablica y es un reconocido l\u00edder de opini\u00f3n en su sector; nada esto se puede lograr sin habilidades desarrolladas de comunicaci\u00f3n.<\/p>\n

\u00bfNace o se hace?, pues sin duda existe un factor gen\u00e9tico con el cual muchas personas nacen, que les permite ser m\u00e1s sociables, con una inteligencia emocional m\u00e1s desarrollada y habilidades comunicacionales innatas; pero esto no significa que un CEO no pueda alcanzar estas habilidades a trav\u00e9s de la capacitaci\u00f3n.<\/p>\n

Si eres un CEO o est\u00e1 dentro de tu programa de desarrollo profesional llegar a serlo, toma en cuenta las siguientes habilidades comunicacionales que debes desarrollar:<\/p>\n

Habilidades b\u00e1sicas<\/strong><\/h3>\n

Redacci\u00f3n y ortograf\u00eda, parece f\u00e1cil, pero requiere de mucha pr\u00e1ctica y estudio para dominarlo; el contar con estas herramientas le permitir\u00e1 a cualquier CEO comunicarse claramente con sus colaboradores y transmitir sus objetivos estrat\u00e9gicos de manera precisa; adicionalmente \u00bfqu\u00e9 imagen te deja un l\u00edder que env\u00eda un comunicado con faltas ortogr\u00e1ficas?<\/p>\n

Habilidades de comunicaci\u00f3n interna<\/strong><\/h3>\n

Muchos CEO minimizan la importancia del poder que tienen sus colaboradores para el posicionamiento de la imagen de su empresa; la comunicaci\u00f3n interna es una de las principales herramientas si consideramos que los voceros m\u00e1s cre\u00edbles de una empresa son sus propios empleados, y de la misma manera, la forma como un CEO se comunica con ellos, marcar\u00e1 la diferencia entorno al compromiso que ellos adquieran con los objetivos marcados por este l\u00edder. Pon atenci\u00f3n a las siguientes destrezas:<\/p>\n

    \n
  • Inteligencia emocional<\/li>\n
  • Escucha activa y de forma efectiva<\/li>\n
  • Transmitir los ideales y objetivos de la empresa de manera clara<\/li>\n
  • Motivaci\u00f3n<\/li>\n
  • Comunicaci\u00f3n asertiva<\/li>\n
  • Negociaci\u00f3n y resoluci\u00f3n de conflictos<\/li>\n<\/ul>\n

    Habilidades de comunicaci\u00f3n externa<\/strong><\/h3>\n

    A su vez, existen habilidades importantes que revelan a un gran vocero, y por supuesto, a un gran l\u00edder:<\/p>\n

      \n
    • Hablar correctamente en p\u00fablico y saber cautivar a la audiencia.<\/li>\n
    • Centrarse en los mensajes b\u00e1sicos a transmitir y tener la habilidad para no dejar que un periodista desenfoque el objetivo de la entrevista.<\/li>\n
    • Utilizar un lenguaje sencillo que llegue de manera clara a todo tipo de audiencia.<\/li>\n
    • Dominar los temas de su sector y tener la capacidad de explicarlo de manera did\u00e1ctica al p\u00fablico.<\/li>\n
    • Poder enfrentar a la prensa de manera segura en momentos de crisis y ser emp\u00e1tico con la opini\u00f3n p\u00fablica.<\/li>\n<\/ul>\n

      Para lograr esto, la capacitaci\u00f3n y la pr\u00e1ctica son las herramientas b\u00e1sicas que lo convertir\u00e1n en un l\u00edder de opini\u00f3n.<\/p>\n

      Recuerda la clave: practicar, practicar, practicar.<\/em><\/strong><\/p>\n

      Mar\u00eda Dolores Fern\u00e1ndez<\/em><\/p>\n

      Gerente General<\/em><\/p>\n<\/div>

      <\/div><\/div><\/div><\/div><\/div>\n<\/p><\/body>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":1337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[65,156,8,52,161,149,171,123,168,180,97,2,100,3,87],"class_list":["post-1336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relaciones_publicas","tag-agencia-de-relaciones-publicas","tag-ceo","tag-comunicacion-corporativa","tag-comunicacion-efectiva","tag-corporativo","tag-empresa","tag-gerente","tag-imagen","tag-liderazgo","tag-lidere","tag-mejor-agencia-de-pr","tag-relaciones-publicas","tag-reputacion","tag-taktikee","tag-ttk"],"yoast_head":"\nPara que el CEO sea un l\u00edder, debe saber comunicar - Taktikee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/para-que-el-ceo-sea-un-lider-debe-saber-comunicar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Para que el CEO sea un l\u00edder, debe saber comunicar - 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