{"id":1473,"date":"2020-03-14T01:04:12","date_gmt":"2020-03-14T01:04:12","guid":{"rendered":"http:\/\/www.taktikee.com\/?p=1473"},"modified":"2020-09-18T10:32:59","modified_gmt":"2020-09-18T15:32:59","slug":"comunicacion-responsable-en-tiempos-de-crisis","status":"publish","type":"post","link":"https:\/\/www.taktikee.com\/?p=1473","title":{"rendered":"Comunicaci\u00f3n responsable en tiempos de crisis"},"content":{"rendered":"

Comunicaci\u00f3n responsable en tiempos de crisis<\/span><\/h2>\n

Este 11 de marzo la Organizaci\u00f3n Mundial de la Salud declar\u00f3 al virus Covid-19 como una pandemia mundial, las industrias m\u00e1s afectadas como la aviaci\u00f3n y el sector del turismo, han debido actuar r\u00e1pidamente para poner en marcha sus manuales de comunicaci\u00f3n en crisis y atender a sus clientes atrapados en la inc\u00f3gnita sobre sus viajes; mientras que otras, menos afectadas, han encontrado en la crisis una \u201coportunidad\u201d de participar en la coyuntura global, cayendo en l\u00edmite entre comunicaci\u00f3n pro activa y desinformaci\u00f3n irresponsable.\u00a0<\/span><\/p>\n

Te invitamos a seguir estas simples pautas antes de poner el nombre de tu empresa junto a informaci\u00f3n sobre el Coronavirus:\u00a0<\/span><\/p>\n

Deja las recomendaciones a los expertos<\/span><\/h3>\n

En una situaci\u00f3n como la actual, donde nos enfrentamos a una enfermedad nueva y los cient\u00edficos hacen descubrimientos d\u00eda a d\u00eda, te recomendamos no hacer eco de cada brote de informaci\u00f3n no confirmada, si tu industria no es una autoridad en el tema de salud, es mejor que no te expongas por querer ser pionero.\u00a0<\/span><\/p>\n

Hace unos d\u00edas se hablaba de un test positivo de Covid-19 en un perro en Hong Kong, las redes sociales se inundaron con el tema, hasta que poco despu\u00e9s, Maria Van Kerkhove, directora t\u00e9cnica del Programa de Emergencias Sanitarias de la OMS declar\u00f3: <\/span>\u201cNo hay pruebas de que la enfermedad se transmita de personas a perros ni de perros a personas\u201d, <\/span><\/i>restando gravemente la credibilidad de algunas empresas que ya hab\u00edan publicado consejos para evitar el contagio de mascotas.\u00a0<\/span><\/p>\n

Asimismo, se compart\u00edan en medios masivos varios m\u00e9todos, no comprobados, para \u201ccombatir\u201d la enfermedad, subir el sistema inmunol\u00f3gico, etc. El af\u00e1n de llenar la parrilla de contenidos y topar la coyuntura en cada segmento lleva a la desinformaci\u00f3n irresponsable.\u00a0<\/span><\/p>\n

Participa, si puedes marcar una diferencia<\/span><\/h3>\n

Por otro lado si hay algo dentro de tu \u00e1rea de <\/span>expertise<\/span><\/i> que puedas hacer para marcar la diferencia, hazlo. Por ejemplo, el 4 de marzo Facebook decidi\u00f3 participar batallando contra la desinformaci\u00f3n y de qu\u00e9 manera: <\/span>\u201cLe vamos a dar a la OMS tantos anuncios gratuitos como necesite para su respuesta al coronavirus\u201d, <\/span><\/i>declar\u00f3 Zuckerberg en una publicaci\u00f3n en la red social, de igual manera prometi\u00f3 eliminar las afirmaciones falsas y las teor\u00edas de conspiraci\u00f3n sobre el Coronavirus en Facebook e Instagram. Este anuncio fue un gran acierto, pues lo pensaron primero y se posicionaron como aliados estrat\u00e9gicos en el combate contra la pandemia mundial.\u00a0<\/span><\/p>\n

Genera contenido novedoso y positivo<\/span><\/h3>\n

Las recomendaciones de la OMS para prevenir el contagio (lavado de manos, tomar distancia, etc), han inundado todos los canales de comunicaci\u00f3n tradicionales y virtuales, por lo que puedes estar seguro que la gente est\u00e1 informada. En un momento as\u00ed, subir tu versi\u00f3n corporativa de las mismas cosas ya no ayuda, sino que genera <\/span>spam. <\/span><\/i>Si quieres participar de la conversaci\u00f3n deber\u00e1s ser creativo y cauteloso, y en algunas ocasiones el no participar puede ser la mejor decisi\u00f3n.\u00a0<\/span><\/p>\n

Por \u00faltimo, s\u00e9 un actor positivo, comparte las mejores noticias, e incentiva a tu p\u00fablico a hacerlo. En un momento de crisis inyectar \u00e1nimo a las personas ser\u00e1 siempre bien recibido.\u00a0<\/strong><\/em><\/p>\n

\u00a0<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

Comunicaci\u00f3n responsable en tiempos de crisis Este 11 de marzo la Organizaci\u00f3n Mundial de la Salud declar\u00f3 al virus Covid-19 como una pandemia mundial, las […]<\/a><\/p>\n","protected":false},"author":5,"featured_media":1474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[49,220,221,158,145,149,222,148,53],"class_list":["post-1473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relaciones_publicas","tag-comunicacion","tag-coronavirus","tag-covid-19","tag-creo","tag-crisis","tag-empresa","tag-pandemia","tag-pr","tag-rrpp"],"yoast_head":"\nComunicaci\u00f3n responsable en tiempos de crisis - Taktikee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3n responsable en tiempos de crisis - Taktikee\" \/>\n<meta property=\"og:description\" content=\"Comunicaci\u00f3n responsable en tiempos de crisis Este 11 de marzo la Organizaci\u00f3n Mundial de la Salud declar\u00f3 al virus Covid-19 como una pandemia mundial, las [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"Taktikee\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-14T01:04:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-18T15:32:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.taktikee.com\/wp-content\/uploads\/2020\/03\/woman-wearing-face-mask-3902881.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Taktikee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taktikee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/comunicacion-responsable-en-tiempos-de-crisis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/comunicacion-responsable-en-tiempos-de-crisis\\\/\"},\"author\":{\"name\":\"Taktikee\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#\\\/schema\\\/person\\\/9c3401293773322e078f26eae27af2f6\"},\"headline\":\"Comunicaci\u00f3n responsable en tiempos de crisis\",\"datePublished\":\"2020-03-14T01:04:12+00:00\",\"dateModified\":\"2020-09-18T15:32:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/comunicacion-responsable-en-tiempos-de-crisis\\\/\"},\"wordCount\":558,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/comunicacion-responsable-en-tiempos-de-crisis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/woman-wearing-face-mask-3902881.jpg\",\"keywords\":[\"comunicaci\u00f3n\",\"coronavirus\",\"covid 19\",\"creo\",\"crisis\",\"empresa\",\"pandemia\",\"pr\",\"rrpp\"],\"articleSection\":[\"Relaciones P\u00fablicas\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.taktikee.com\\\/comunicacion-responsable-en-tiempos-de-crisis\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/comunicacion-responsable-en-tiempos-de-crisis\\\/\",\"url\":\"https:\\\/\\\/www.taktikee.com\\\/comunicacion-responsable-en-tiempos-de-crisis\\\/\",\"name\":\"Comunicaci\u00f3n responsable en tiempos de crisis - Taktikee\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/comunicacion-responsable-en-tiempos-de-crisis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/comunicacion-responsable-en-tiempos-de-crisis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/woman-wearing-face-mask-3902881.jpg\",\"datePublished\":\"2020-03-14T01:04:12+00:00\",\"dateModified\":\"2020-09-18T15:32:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#\\\/schema\\\/person\\\/9c3401293773322e078f26eae27af2f6\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/comunicacion-responsable-en-tiempos-de-crisis\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.taktikee.com\\\/comunicacion-responsable-en-tiempos-de-crisis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/comunicacion-responsable-en-tiempos-de-crisis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/woman-wearing-face-mask-3902881.jpg\",\"contentUrl\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/woman-wearing-face-mask-3902881.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/comunicacion-responsable-en-tiempos-de-crisis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.taktikee.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comunicaci\u00f3n responsable en tiempos de crisis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#website\",\"url\":\"https:\\\/\\\/www.taktikee.com\\\/\",\"name\":\"Taktikee\",\"description\":\"Agencia Boutique de Relaciones P\u00fablicas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.taktikee.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#\\\/schema\\\/person\\\/9c3401293773322e078f26eae27af2f6\",\"name\":\"Taktikee\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c40beb8cc350574bee0c0a21bf973c7ebc9fc40c2eaf75985fde509354b919df?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c40beb8cc350574bee0c0a21bf973c7ebc9fc40c2eaf75985fde509354b919df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c40beb8cc350574bee0c0a21bf973c7ebc9fc40c2eaf75985fde509354b919df?s=96&d=mm&r=g\",\"caption\":\"Taktikee\"},\"url\":\"https:\\\/\\\/www.taktikee.com\\\/?author=5\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comunicaci\u00f3n responsable en tiempos de crisis - Taktikee","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/","og_locale":"es_ES","og_type":"article","og_title":"Comunicaci\u00f3n responsable en tiempos de crisis - Taktikee","og_description":"Comunicaci\u00f3n responsable en tiempos de crisis Este 11 de marzo la Organizaci\u00f3n Mundial de la Salud declar\u00f3 al virus Covid-19 como una pandemia mundial, las [...]","og_url":"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/","og_site_name":"Taktikee","article_published_time":"2020-03-14T01:04:12+00:00","article_modified_time":"2020-09-18T15:32:59+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2020\/03\/woman-wearing-face-mask-3902881.jpg","type":"image\/jpeg"}],"author":"Taktikee","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Taktikee","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/#article","isPartOf":{"@id":"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/"},"author":{"name":"Taktikee","@id":"https:\/\/www.taktikee.com\/#\/schema\/person\/9c3401293773322e078f26eae27af2f6"},"headline":"Comunicaci\u00f3n responsable en tiempos de crisis","datePublished":"2020-03-14T01:04:12+00:00","dateModified":"2020-09-18T15:32:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/"},"wordCount":558,"commentCount":0,"image":{"@id":"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2020\/03\/woman-wearing-face-mask-3902881.jpg","keywords":["comunicaci\u00f3n","coronavirus","covid 19","creo","crisis","empresa","pandemia","pr","rrpp"],"articleSection":["Relaciones P\u00fablicas"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/","url":"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/","name":"Comunicaci\u00f3n responsable en tiempos de crisis - Taktikee","isPartOf":{"@id":"https:\/\/www.taktikee.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/#primaryimage"},"image":{"@id":"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2020\/03\/woman-wearing-face-mask-3902881.jpg","datePublished":"2020-03-14T01:04:12+00:00","dateModified":"2020-09-18T15:32:59+00:00","author":{"@id":"https:\/\/www.taktikee.com\/#\/schema\/person\/9c3401293773322e078f26eae27af2f6"},"breadcrumb":{"@id":"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/#primaryimage","url":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2020\/03\/woman-wearing-face-mask-3902881.jpg","contentUrl":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2020\/03\/woman-wearing-face-mask-3902881.jpg","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/www.taktikee.com\/comunicacion-responsable-en-tiempos-de-crisis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.taktikee.com\/"},{"@type":"ListItem","position":2,"name":"Comunicaci\u00f3n responsable en tiempos de crisis"}]},{"@type":"WebSite","@id":"https:\/\/www.taktikee.com\/#website","url":"https:\/\/www.taktikee.com\/","name":"Taktikee","description":"Agencia Boutique de Relaciones P\u00fablicas","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.taktikee.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.taktikee.com\/#\/schema\/person\/9c3401293773322e078f26eae27af2f6","name":"Taktikee","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c40beb8cc350574bee0c0a21bf973c7ebc9fc40c2eaf75985fde509354b919df?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c40beb8cc350574bee0c0a21bf973c7ebc9fc40c2eaf75985fde509354b919df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c40beb8cc350574bee0c0a21bf973c7ebc9fc40c2eaf75985fde509354b919df?s=96&d=mm&r=g","caption":"Taktikee"},"url":"https:\/\/www.taktikee.com\/?author=5"}]}},"_links":{"self":[{"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/posts\/1473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1473"}],"version-history":[{"count":0,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/posts\/1473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/media\/1474"}],"wp:attachment":[{"href":"https:\/\/www.taktikee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}