{"id":1483,"date":"2020-03-31T21:29:26","date_gmt":"2020-03-31T21:29:26","guid":{"rendered":"http:\/\/www.taktikee.com\/?p=1483"},"modified":"2020-09-18T10:29:29","modified_gmt":"2020-09-18T15:29:29","slug":"el-covid-19-marca-nuevas-pautas-para-las-rr-pp","status":"publish","type":"post","link":"https:\/\/www.taktikee.com\/?p=1483","title":{"rendered":"El Covid 19 marca nuevas pautas para las RR.PP"},"content":{"rendered":"

El Covid 19 marca nuevas pautas para las RR.PP<\/span><\/h2>\n

Ante una crisis en la cual nadie podr\u00eda declararse experto, te compartimos algunos cambios que ya marcan las RR.PP. poniendo sobre tablero nuevas reglas del juego.<\/span><\/p>\n

Posiblemente ninguna compa\u00f1\u00eda se plante\u00f3 un escenario como el actual, de hecho, los expertos en Relaciones P\u00fablicas nos estamos reinventando en el camino, conscientes de que este momento lo que m\u00e1s busca la opini\u00f3n p\u00fablica es informaci\u00f3n.<\/p>\n

    \n
  1. Comunicados de prensa escritos y audiovisuales: <\/b>Si bien los comunicados de prensa siguen siendo la manera m\u00e1s precisa de compartir informaci\u00f3n con los medios de comunicaci\u00f3n, a partir de esta emergencia mundial, donde los medios de comunicaci\u00f3n est\u00e1n \u00e1vidos de informaci\u00f3n, el acompa\u00f1ar tu bolet\u00edn de prensa con un peque\u00f1o video casero con declaraciones de tu vocero, ser\u00e1 sin duda de gran ayuda para los medios audiovisuales, a quienes podr\u00e1n acortar tiempos para la publicaci\u00f3n de tu nota.<\/span><\/li>\n
  2. Ruedas de prensa a trav\u00e9s de videoconferencia: <\/b>Vemos a autoridades, empresarios y l\u00edderes de opini\u00f3n dando ruedas de prensa desde la sala de sus casas; la videoconferencia se ha convertido en la mejor manera de mantener la distancia, sin dejar de estar presentes. Esto se potencia a trav\u00e9s de las redes sociales que te brindan una m\u00e1xima exposici\u00f3n.<\/li>\n
  3. Generaci\u00f3n de informaci\u00f3n, haciendo com\u00fan una situaci\u00f3n poco com\u00fan. Pues ya no todo es hablar sobre la emergencia. Una vez que estamos todos \u201cacostumbr\u00e1ndonos\u201d a vivir sin movernos de casa, los medios de comunicaci\u00f3n ya est\u00e1n en b\u00fasqueda de temas m\u00e1s refrescantes que el COVID 19; es momento para que comiences a crear contenido que tenga relaci\u00f3n con el nuevo estilo de vida que todos hemos adoptado.<\/span><\/b><\/li>\n
  4. Nuevos l\u00edderes de opini\u00f3n sobre la mesa. Ahora hay nuevas caras en las escenas medi\u00e1ticas. Antes de la emergencia, muchos medios se negaban a hablar sobre los servicios de empresas (sobre todo por temas publicitarios), hoy por hoy, muchas empresas privadas como: deliveries, medicinas, supermercados, etc., son las protagonistas dentro de esta crisis, y vemos a sus gerentes, casi a diario, en los medios de comunicaci\u00f3n generando noticia.<\/span><\/b><\/li>\n
  5. No podemos parar de informarnos. <\/b>Sic\u00f3logos y expertos recomiendan que no te expongas permanentemente a mucha informaci\u00f3n sobre la emergencia, ya que podr\u00eda generar un estr\u00e9s desmedido; sin embargo, si estas en el mundo empresarial y de las relaciones p\u00fablicas, no puedes pasar por alto ninguna declaraci\u00f3n o rueda de prensa que generen las autoridades con respecto a esta emergencia, ya que podr\u00eda cambiar de un minuto a otro las decisiones del negocio.<\/li>\n<\/ol>\n

    El juego seguir\u00e1 cambiando, y d\u00eda a d\u00eda veremos como nuevos fichas se van inventando dentro de las RR.PP., lo importante es la capacidad de adaptarnos a las mismas de la manera m\u00e1s r\u00e1pida y flexible; este es el momento en que las empresas no pueden parar de comunicar, si est\u00e1s haciendo cosas positivas por la comunidad, cu\u00e9ntalo y asesorate bien para encontrar los mejores canales.<\/span><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

    El Covid 19 marca nuevas pautas para las RR.PP Ante una crisis en la cual nadie podr\u00eda declararse experto, te compartimos algunos cambios que ya […]<\/a><\/p>\n","protected":false},"author":5,"featured_media":1479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[49,220,223,145,148,2,53],"class_list":["post-1483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relaciones_publicas","tag-comunicacion","tag-coronavirus","tag-covid19","tag-crisis","tag-pr","tag-relaciones-publicas","tag-rrpp"],"yoast_head":"\nEl Covid 19 marca nuevas pautas para las RR.PP - Taktikee<\/title>\n<meta name=\"description\" content=\"Ante una crisis en la cual nadie podr\u00eda declararse experto, te compartimos algunos cambios que ya marcan las RR.PP. poniendo sobre tablero nuevas reglas del juego.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/el-covid-19-marca-nuevas-pautas-para-las-rr-pp\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Covid 19 marca nuevas pautas para las RR.PP - 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