Uso de redes sociales: gu\u00eda para CEO\u2019s - Taktikee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/uso-de-redes-sociales-guia-para-ceos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uso de redes sociales: gu\u00eda para CEO\u2019s - Taktikee\" \/>\n<meta property=\"og:description\" content=\"Uso de redes sociales: gu\u00eda para CEO\u2019s Seg\u00fan el tama\u00f1o de la organizaci\u00f3n, un CEO tiene m\u00e1s o menos visibilidad frente al p\u00fablico interno y [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.taktikee.com\/uso-de-redes-sociales-guia-para-ceos\/\" \/>\n<meta property=\"og:site_name\" content=\"Taktikee\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-24T22:48:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-18T15:36:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.taktikee.com\/wp-content\/uploads\/2020\/05\/man-in-gray-suit-holding-a-smartphone-3782208-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Taktikee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taktikee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/uso-de-redes-sociales-guia-para-ceos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/uso-de-redes-sociales-guia-para-ceos\\\/\"},\"author\":{\"name\":\"Taktikee\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#\\\/schema\\\/person\\\/9c3401293773322e078f26eae27af2f6\"},\"headline\":\"Uso de redes sociales: gu\u00eda para CEO\u2019s\",\"datePublished\":\"2020-05-24T22:48:59+00:00\",\"dateModified\":\"2020-09-18T15:36:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/uso-de-redes-sociales-guia-para-ceos\\\/\"},\"wordCount\":1047,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/uso-de-redes-sociales-guia-para-ceos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/man-in-gray-suit-holding-a-smartphone-3782208-scaled.jpg\",\"keywords\":[\"Agencia de Comunicaci\u00f3n\",\"ceo\",\"Comunicacion. 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{"id":1528,"date":"2020-05-24T22:48:59","date_gmt":"2020-05-24T22:48:59","guid":{"rendered":"http:\/\/www.taktikee.com\/?p=1528"},"modified":"2020-09-18T10:36:32","modified_gmt":"2020-09-18T15:36:32","slug":"uso-de-redes-sociales-guia-para-ceos","status":"publish","type":"post","link":"https:\/\/www.taktikee.com\/?p=1528","title":{"rendered":"Uso de redes sociales: gu\u00eda para CEO\u2019s"},"content":{"rendered":"

Uso de redes sociales: gu\u00eda para CEO\u2019s<\/span><\/h2>\n
Seg\u00fan el tama\u00f1o de la organizaci\u00f3n, un CEO tiene m\u00e1s o menos visibilidad frente al p\u00fablico interno y externo, generalmente esta es una relaci\u00f3n inversa: a m\u00e1s grande la empresa, menos relaci\u00f3n tiene el ejecutivo para su p\u00fablico interno y m\u00e1s con la comunidad (o el mundo); y mientras m\u00e1s peque\u00f1a, lo opuesto. En cualquier caso, hay un fen\u00f3meno que genera consecuencias en ambos escenarios: la virtualidad.<\/span><\/p>\n
En la era digital un CEO ha pasado a tener otro tipo de obligaciones y \u00e1reas que cuidar; su reputaci\u00f3n en redes sociales, as\u00ed sea que lo vean (o no) sus equipos, o sus clientes, influye altamente en la reputaci\u00f3n de su compa\u00f1\u00eda tambi\u00e9n, la opini\u00f3n p\u00fablica tienen claro que los valores personales de un l\u00edder estar\u00e1n reflejados en las decisiones corporativas y no hay manera de irse en contra de esto, pues en gran medida, es verdad.\u00a0<\/span><\/p>\n
Para evitar contratiempos, compartimos esta gu\u00eda de uso de redes sociales para CEOs:<\/span><\/p>\n
Facebook<\/strong><\/h3>\n
La red familiar y comercial<\/span><\/h4>\n
\n
Atento a tus reuniones sociales, tarde o temprano, en un contexto positivo o negativo; las personas te relacionar\u00e1n con quienes te tomaste una foto alguna vez: pol\u00edticos, otros l\u00edderes empresariales, actores sociales, etc. Cuida mucho de quienes te rodeas y sobre todo en qu\u00e9 fotos sales, por mas que tu cuenta sea privada, nunca es infalible a un hacker o un informante secreto.\u00a0<\/span><\/b><\/li>\n
Si eres socialmente activo ser\u00e1s blanco de opiniones ajenas, no importa qu\u00e9 hagas, compartir un momento en familiar, realizar una obra social, tener un d\u00eda de lujos, sea como sea, siempre encontrar\u00e1s a alguien que no est\u00e9 de acuerdo con tu forma de hacer las cosas, y lo mejor es saberlo con anticipaci\u00f3n. Si no quieres lidiar con el juicio social, mejor no publiques detalles sobre tu vida en esta, o ninguna red.<\/span><\/b>\n
\n
PLUS: incluso quienes te rodean, deben tener cuidado lo se publican sobre ti, y eso lo deben tener claro.<\/b><\/li>\n<\/ul>\n<\/li>\n
Ten cuidado con interceder a cuenta personal, en Facebook te toparas con grupos o personas que pongan quejas sobre tu marca o productos, te recomendamos no interceder a cuenta personal en estos casos, activa tu agencia de PR y digital para que analicen cada caso y la mejor manera de resolverlo, sin arriesgar tu imagen. <\/span><\/b><\/li>\n<\/ul>\n
Twitter<\/h3>\n
El buz\u00f3n de quejas y saco de arena<\/span><\/h4>\n
\n
No entres sin experiencia previa, Twitter lleva a\u00f1os consolid\u00e1ndose como comunidad digital en Ecuador, y como toda comunidad tiene ya algunos personajes posicionados: unos respetados y otros repudiados; te recomendamos no empezar a participar de esta red a t\u00edtulo personal sin una inducci\u00f3n previa, aqu\u00ed los usuarios son conocidos por su capacidad de discusi\u00f3n e inconformidad.<\/span><\/b><\/li>\n
Quejas y m\u00e1s quejas, el rato que en esta red te identifiquen como representante de X marca, ser\u00e1s mencionado en todas y cada una de las quejas que tengan sobre el servicio de tu compa\u00f1\u00eda, prep\u00e1rate para esto.\u00a0<\/span><\/b><\/li>\n
No se les pasa nada por alto, en Twitter la gente no se olvida de nada y usar\u00e1n todo lo que digas en tu contra, cada comentario que hagas deber\u00e1 ser conciso y claro, si puede ser tergiversado o mal entendido, estar\u00e1s perdido.\u00a0<\/span><\/b><\/li>\n
El mejor espacio para compartir noticias. Si has decidido ser activo en Twitter,, esta red es la primera a la que acudan la opini\u00f3n p\u00fablica y los periodistas, al querer obtener informaci\u00f3n sobre tu empresa; por lo que puede servirte como un excelente canal de comunicaci\u00f3n de buenas noticias para tus marcas.<\/span><\/b><\/li>\n<\/ul>\n
LinkedIn<\/h3>\n
El CV interactivo<\/span><\/h4>\n
\n
La red en la que s\u00ed debes estar, este lugar es perfecto para proyectar tu imagen profesional y trayectoria, aqu\u00ed puedes destacar las razones por las cuales diriges la empresa que diriges y tienes la oportunidad de compartir tu experiencia con otros a trav\u00e9s de art\u00edculos.<\/span><\/b><\/li>\n
No olvides actualizar tus datos, no basta abrir una cuenta en el 2005, muchas personas, medios de comunicaci\u00f3n y colegas se fijar\u00e1n en tu perfil por referencia o curiosidad, y podr\u00e1s mostrarte como un ejecutivo \u201cmoderno\u201d si al menos tienes pulido y actualizado tu perfil. No te olvides que la foto que publiques debe ir de acuerdo a lo que quieres proyectar como profesional.<\/span><\/b><\/li>\n<\/ul>\n
Instagram<\/h3>\n
Para los m\u00e1s creativos<\/span><\/h4>\n
\n
Cada red tiene una raz\u00f3n de existir, Instagram es una red enfocada 100% en lo visual, si quieres participar p\u00fablicamente de esta red procura asesorarte para proyectar lo que quieres, puedes ganarte el amor de muchos.\u00a0<\/span><\/b><\/li>\n
Es la red que genera fans, como mencionamos en el punto anterior, al contrario de Twitter, en esta red la gente sigue y busca lo que m\u00e1s le gusta, y se envuelven f\u00e1cilmente en la historia que cuentas a trav\u00e9s de tus posteos, como ejemplo puedes observar el manejo de comunicaci\u00f3n de Michelle Obama en Instagram, es todo lo bueno que nos hemos imaginado de ella.<\/span><\/b><\/li>\n<\/ul>\n
\u00bfTik Tok?<\/h3>\n
Es hora de plante\u00e1rselo<\/span><\/h4>\n
\n
Para muchos esta red todav\u00eda es un NO, y posiblemente ser\u00eda mejor ni intentarlo, pero dependiendo de tu p\u00fablico objetivo (y el de tu marca), puede ser que esta red te ayude a acercarte a las generaciones m\u00e1s j\u00f3venes y mostrar un lado divertido de ti, muchos actores ya entraron a dominar esta red y la han utilizado como plataforma para difundir mensajes sociales importantes, a trav\u00e9s de historias cortas y chistosas. De nuevo, no lo hagas sin asesor\u00eda.\u00a0<\/span><\/b><\/li>\n<\/ul>\n
PARA TODOS: Procura que tus valores personales y los valores de tu compa\u00f1\u00eda est\u00e9n alineados siempre; y sobre todo recuerda que si eres el CEO de una conocida marca, tus opiniones personales se convierten en posiciones corporativas: un like, un retweet, o cualquier tipo de comentario, se traducir\u00e1n en la posici\u00f3n de la empresa sobre el tema.<\/b><\/em><\/p>\n
Te recomendamos leer tambi\u00e9n nuestro art\u00edculo sobre la declaraci\u00f3n de Ed Bastian, CEO de Delta, que llev\u00f3 a su marca a una crisis <\/span><\/i>AQU\u00ed<\/span><\/i><\/a><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"
Uso de redes sociales: gu\u00eda para CEO\u2019s Seg\u00fan el tama\u00f1o de la organizaci\u00f3n, un CEO tiene m\u00e1s o menos visibilidad frente al p\u00fablico interno y […]<\/a><\/p>\n","protected":false},"author":5,"featured_media":1538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[240,156,239,148,150,2,53,3,87],"class_list":["post-1528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relaciones_publicas","tag-agencia-de-comunicacion","tag-ceo","tag-comunicacion-rrss","tag-pr","tag-redes-sociales","tag-relaciones-publicas","tag-rrpp","tag-taktikee","tag-ttk"],"yoast_head":"\nUso de redes sociales: gu\u00eda para CEO\u2019s - Taktikee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/uso-de-redes-sociales-guia-para-ceos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uso de redes sociales: gu\u00eda para CEO\u2019s - Taktikee\" \/>\n<meta property=\"og:description\" content=\"Uso de redes sociales: gu\u00eda para CEO\u2019s Seg\u00fan el tama\u00f1o de la organizaci\u00f3n, un CEO tiene m\u00e1s o menos visibilidad frente al p\u00fablico interno y [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.taktikee.com\/uso-de-redes-sociales-guia-para-ceos\/\" \/>\n<meta property=\"og:site_name\" content=\"Taktikee\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-24T22:48:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-18T15:36:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.taktikee.com\/wp-content\/uploads\/2020\/05\/man-in-gray-suit-holding-a-smartphone-3782208-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Taktikee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taktikee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/uso-de-redes-sociales-guia-para-ceos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/uso-de-redes-sociales-guia-para-ceos\\\/\"},\"author\":{\"name\":\"Taktikee\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#\\\/schema\\\/person\\\/9c3401293773322e078f26eae27af2f6\"},\"headline\":\"Uso de redes sociales: gu\u00eda para CEO\u2019s\",\"datePublished\":\"2020-05-24T22:48:59+00:00\",\"dateModified\":\"2020-09-18T15:36:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/uso-de-redes-sociales-guia-para-ceos\\\/\"},\"wordCount\":1047,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/uso-de-redes-sociales-guia-para-ceos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/man-in-gray-suit-holding-a-smartphone-3782208-scaled.jpg\",\"keywords\":[\"Agencia de Comunicaci\u00f3n\",\"ceo\",\"Comunicacion. 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