{"id":2653,"date":"2021-05-13T17:17:44","date_gmt":"2021-05-13T22:17:44","guid":{"rendered":"https:\/\/www.taktikee.com\/?p=2653"},"modified":"2021-05-13T17:29:29","modified_gmt":"2021-05-13T22:29:29","slug":"guia-para-elevar-tu-visibilidad-en-linkedin","status":"publish","type":"post","link":"https:\/\/www.taktikee.com\/?p=2653","title":{"rendered":"Gu\u00eda para elevar tu visibilidad en LinkedIn"},"content":{"rendered":"<body><h2><span style=\"font-weight: 400;\">Gu\u00eda para elevar tu visibilidad en LinkedIn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn es mucho m\u00e1s que un sitio para ofrecer y conseguir empleo, durante los \u00faltimos a\u00f1os esta plataforma ha evolucionado para convertirse en una red social donde se intercambia informaci\u00f3n de valor entre profesionales. Con cerca de 728 millones de usuarios activos a nivel mundial, (2 millones de cuentas en Ecuador), LinkedIn es un espacio muy importante para promover nuestra marca personal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si a\u00fan eres un usuario inactivo, o has intentado tener mayor visibilidad, pero no lo consigues, te dejamos una gu\u00eda con las 3 cosas que deber\u00edas estar haciendo ahora:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Completa tu perfil:\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Actualiza tus estudios, tu extracto de presentaci\u00f3n, experiencia profesional y tu foto, los perfiles con foto tienen \u00a121% m\u00e1s visitas, mensajes y resultados en las b\u00fasquedas! procura que no sea la misma selfie de Facebook, lo adecuado es una imagen que proyecte tu personalidad y est\u00e9 acorde a tu mundo laboral.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Crea y comparte contenido<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Menos del 1% de usuarios comparten contenido semanal en LinkedIn y cada semana el contenido de feed de la red se ve 9 mil millones de veces (36 mil millones de impresiones por mes) as\u00ed que la oportunidad de ser visto est\u00e1 ah\u00ed, solo debes comprometerte con crear contenido de manera constante.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo?<\/span><\/p>\n<ul>\n<li><b>PULSE:<\/b><span style=\"font-weight: 400;\"> LinkedIn ha creado un espacio de blogging llamado Pulse (para la versi\u00f3n desktop), la cual se posiciona de excelente forma. Redacta art\u00edculos de f\u00e1cil lectura relacionados con tu \u00e1rea de experticia, pero, sobre todo, teniendo en mente los intereses de las personas a las que quieres atraer. Si ya tienes otro blog posicionado, \u00fasalo como epicentro de tu estrategia y ap\u00f3yate en Pulse para crear contenido adicional que motive a tus seguidores a leer m\u00e1s y atraigan tr\u00e1fico a la URL de tu inter\u00e9s.\u00a0<\/span><\/li>\n<li><b>HISTORIAS:<\/b><span style=\"font-weight: 400;\"> Si no tienes tiempo para escribir, ahora tienes la opci\u00f3n de usar historias. Para sacarle el m\u00e1ximo provecho a este espacio debes considerar que su tiempo de duraci\u00f3n es de 20 segundos y tiene 24 horas de visibilidad, por lo que tienes que contar con creatividad y capacidad de sintetizaci\u00f3n.\u00a0<\/span><\/li>\n<li><b>V\u00cdDEOS: <\/b><span style=\"font-weight: 400;\">Generar contenido en video no es sencillo, pero con un poco de ayuda lo puedes lograr. Seg\u00fan el informe <\/span><a href=\"https:\/\/www.wyzowl.com\/state-of-video-marketing-2021-report\/\"><span style=\"font-weight: 400;\">\u201cThe State of Video Marketing 2021\u201d<\/span><\/a><span style=\"font-weight: 400;\"> de Wyzowl,<\/span> <span style=\"font-weight: 400;\">un 63% de profesionales de marketing planean usar videos en LinkedIn como parte de su estrategia, adem\u00e1s se\u00f1alan que \u201clas personas tienen el doble de probabilidades de compartir videos <\/span><span style=\"font-weight: 400;\">con sus amigos, que cualquier otro tipo de contenido\u201d. <\/span>Es as\u00ed que tal vez vale la pena empezar a grabar esos tutoriales o consejos de tu \u00e1rea de conocimiento, que te ayudar\u00e1n a posicionarte como un l\u00edder de opini\u00f3n.<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">3. T<\/span><span style=\"font-weight: 400;\">en presencia en grupos relacionados con tu industria<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Salir de tu burbuja de contactos y exponerte en hilos de discusi\u00f3n, te brindar\u00e1 la oportunidad de generar <em>networking<\/em>, demostrar lo que sabes, y aprender mucho tambi\u00e9n. A diferencia de otras redes sociales, los foros de LinkedIn suelen ser bastante profesionales, colaborativos y positivos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por \u00faltimo, si bien el objetivo final suele ser generar contactos y eventualmente cerrar un buen negocio o captar una oportunidad de trabajo, te recomendamos que disfrutes el proceso; conoce gente y convi\u00e9rtete en un perfil interesante que ofrece contenido. Los perfiles que solo se centran en ofrecer productos y servicios, sin m\u00e1s, tienen mayor probabilidad de ser rechazados.\u00a0<\/span><\/p>\n<p><strong><em>Solo la pr\u00e1ctica hace al maestro, buena suerte<\/em><\/strong><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Gu\u00eda para elevar tu visibilidad en LinkedIn LinkedIn es mucho m\u00e1s que un sitio para ofrecer y conseguir empleo, durante los \u00faltimos a\u00f1os esta plataforma <a href=\"https:\/\/www.taktikee.com\/?p=2653\"> [&#8230;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":2654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[314,313,53,3,87],"class_list":["post-2653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relaciones_publicas","tag-guia","tag-linkedin","tag-rrpp","tag-taktikee","tag-ttk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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