Metaverso y la pol\u00e9mica de las redes de Zuckerberg - Taktikee<\/title>\n<meta name=\"description\" content=\"En un contexto medi\u00e1tico cr\u00edtico, Zuckerberg presenta el nuevo nombre de su grupo de compa\u00f1\u00edas: Meta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/metaverso-y-la-polemica-de-las-redes-de-zuckerberg\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metaverso y la pol\u00e9mica de las redes de Zuckerberg - Taktikee\" \/>\n<meta property=\"og:description\" content=\"En un contexto medi\u00e1tico cr\u00edtico, Zuckerberg presenta el nuevo nombre de su grupo de compa\u00f1\u00edas: Meta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.taktikee.com\/metaverso-y-la-polemica-de-las-redes-de-zuckerberg\/\" \/>\n<meta property=\"og:site_name\" content=\"Taktikee\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-17T19:45:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.taktikee.com\/wp-content\/uploads\/2021\/11\/ttk-zukerberg.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Taktikee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taktikee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/metaverso-y-la-polemica-de-las-redes-de-zuckerberg\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/metaverso-y-la-polemica-de-las-redes-de-zuckerberg\\\/\"},\"author\":{\"name\":\"Taktikee\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#\\\/schema\\\/person\\\/9c3401293773322e078f26eae27af2f6\"},\"headline\":\"Metaverso y la pol\u00e9mica de las redes de Zuckerberg\",\"datePublished\":\"2021-11-17T19:45:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/metaverso-y-la-polemica-de-las-redes-de-zuckerberg\\\/\"},\"wordCount\":780,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/metaverso-y-la-polemica-de-las-redes-de-zuckerberg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/ttk-zukerberg.png\",\"keywords\":[\"Facebook\",\"instagram. whatsapp\",\"meta\",\"pr\",\"rrpp\",\"taktikee\",\"TTK\",\"zuckerberg\"],\"articleSection\":[\"An\u00e1lisis de Casos\",\"Relaciones P\u00fablicas\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.taktikee.com\\\/metaverso-y-la-polemica-de-las-redes-de-zuckerberg\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/metaverso-y-la-polemica-de-las-redes-de-zuckerberg\\\/\",\"url\":\"https:\\\/\\\/www.taktikee.com\\\/metaverso-y-la-polemica-de-las-redes-de-zuckerberg\\\/\",\"name\":\"Metaverso y la pol\u00e9mica de las redes de Zuckerberg - 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{"id":2749,"date":"2021-11-17T14:45:01","date_gmt":"2021-11-17T19:45:01","guid":{"rendered":"https:\/\/www.taktikee.com\/?p=2749"},"modified":"2021-11-17T14:45:01","modified_gmt":"2021-11-17T19:45:01","slug":"metaverso-y-la-polemica-de-las-redes-de-zuckerberg","status":"publish","type":"post","link":"https:\/\/www.taktikee.com\/?p=2749","title":{"rendered":"Metaverso y la pol\u00e9mica de las redes de Zuckerberg"},"content":{"rendered":"

Metaverso y la pol\u00e9mica de las redes de Zuckerberg<\/span><\/h2>\n
El gigante de las redes sociales anunci\u00f3 recientemente el cambio de nombre de su grupo (que re\u00fane a las compa\u00f1\u00edas Facebook, Instagram y Whatsapp) a <\/span>Meta<\/b>; cambio que no afectar\u00e1 la experiencia de sus usuarios inmediatamente, pero s\u00ed plantea una nueva visi\u00f3n futurista de un mundo de interacci\u00f3n virtual m\u00e1s completo que lo que hemos visto hasta hoy, se habla de tecnolog\u00eda de realidad virtual y aumentada, pero que demorar\u00e1 hasta 10 a\u00f1os en desarrollarse por completo.\u00a0<\/span><\/p>\n
Seguido de esta noticia, se empez\u00f3 a hablar en redes sociales sobre el nuevo paso de seguridad de Instagram, donde se est\u00e1 pidiendo a los usuarios que se graben un v\u00eddeo-selfie girando la cabeza en diferentes posiciones para poder confirmar que se tratan de personas reales. As\u00ed como una nueva funci\u00f3n en historias de Instagram: \u201ctu turno\u201d, que muchos han interpretado como una nueva estrategia para obtener m\u00e1s informaci\u00f3n personal sobre los usuarios.\u00a0<\/span><\/p>\n
Meta afirma que la grabaci\u00f3n no ser\u00e1 visible en Instagram y que se borrar\u00e1 pasados 30 d\u00edas, aseguran adem\u00e1s, que tampoco se utilizar\u00e1 para <\/span>\u201ctecnolog\u00edas de reconocimiento facial o para recoger datos biom\u00e9tricos\u201d.\u00a0<\/span><\/i><\/p>\n
La crisis medi\u00e1tica<\/span><\/h3>\n
Estos cambios se dan en un contexto medi\u00e1tico y pol\u00e9mico para Meta y su cabeza: Mark Zuckerberg, quien este a\u00f1o ha lidiado con la ca\u00edda de sus redes sociales, juicios en Europa y EEUU y los \u201c<\/span>Facebook Files\u201d<\/span><\/i>, un hilo de reportajes publicados por el Wall Street Journal, basados en informaci\u00f3n y documentos filtrados por ex empleados del gigante de las redes sociales, donde destacan graves acusaciones: como el conocimiento de Facebook y su CEO sobre los efectos perjudiciales de las redes sociales y algoritmos en la poblaci\u00f3n, y c\u00f3mo sus ejecutivos han hecho caso omiso de esto, por interponer el beneficio econ\u00f3mico de la compa\u00f1\u00eda. Puedes leer un resumen en este <\/span>link<\/span><\/a>.<\/span><\/p>\n
Pero los esc\u00e1ndalos de Facebook hacen parte de su historia:\u00a0<\/span><\/p>\n
\n
Se ha acusado a Facebook de <\/span>influenciar en los resultados presidenciales <\/span><\/a>de 2016 a trav\u00e9s de una falta de control sobre noticias falsas.<\/span><\/li>\n
De <\/span>inflar sus m\u00e9tricas de alcance publicitario<\/span><\/a> por lo han sido demandados en varias ocasiones, destaca el caso de 2018 en San Francisco por un grupo de publicistas.\u00a0<\/span><\/li>\n
De ser negligente al momento de moderar publicaciones de odio, creando un espacio de polarizaci\u00f3n social que pueden haber influenciado negativamente a su p\u00fablico. Raz\u00f3n por la cual muchas marcas mundiales iniciaron una campa\u00f1a de boicot<\/span> \u201cStop hate for profit\u201d\u00a0 <\/span><\/a>contra Facebook retirando su pauta en 2020.\u00a0<\/span><\/li>\n
As\u00ed como de actuar de manera incompetente al no proteger datos sensibles de sus usuarios <\/span>2021<\/span><\/a><\/li>\n<\/ul>\n
El gigante inmortal<\/span><\/h3>\n
No obstante a la larga lista de esc\u00e1ndalos protagonizados por Facebook (ahora Meta), la compa\u00f1\u00eda ven\u00eda presentando un crecimiento sostenido los primeros nueve meses de 2021, previo a la ca\u00edda de sus sistemas y los <\/span>Facebook Files<\/span><\/i>, lo que nos lleva a preguntar si estos nuevos episodios lograr\u00e1n golpear a esta s\u00f3lida empresa, la BBC cataloga que <\/span>\u201cla empresa dirigida por Mark Zuckerberg es ahora mismo la compa\u00f1\u00eda bajo mayor presi\u00f3n del mundo\u201d.<\/span><\/i><\/p>\n
Expertos afirman que el cambio de nombre de la empresa y sus \u00faltimos anuncios en cambios de pol\u00edticas, como el que ya no permitir\u00e1 que las empresas hagan anuncios dirigidos a usuarios basados en informaci\u00f3n confidencial como raza, afiliaci\u00f3n pol\u00edtica, orientaci\u00f3n sexual, religi\u00f3n o salud; no son m\u00e1s que una estrategia para desviar la atenci\u00f3n del p\u00fablico<\/span> \u201cNo prestes atenci\u00f3n a la persona detr\u00e1s de la cortina (\u2026) mira hacia el metaverso y no te preocupes sobre lo que pasa en Facebook\u201d,<\/span><\/i> ironiz\u00f3 Adamson a la agencia Reuters.<\/span><\/p>\n
Por su parte, Meta sigue adelante con sus planes: en una publicaci\u00f3n de blog de Graham Mudd, vicepresidente de marketing de productos y anuncios de Meta, escribi\u00f3 que la empresa quiere <\/span>\u201ccoincidir mejor con las expectativas cambiantes de las personas sobre c\u00f3mo los anunciantes pueden llegar a ellos en nuestra plataforma\u201d<\/span><\/i>. Afirma que las decisiones de cambio son una forma de evitar que los anunciantes abusen de su plataforma, acatando los comentarios de los legisladores y expertos en derechos civiles.<\/span><\/p>\n
Ahora mismo somos testigos del desarrollo de una enorme batalla reputacional: estrategias de marketing, relaciones p\u00fablicas y lobbying se despliegan, una tras otra alrededor del mundo, para salvar el futuro de una compa\u00f1\u00eda que ha ganado poder e influencia m\u00e1s all\u00e1 de lo imaginado.\u00a0<\/span><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"
Metaverso y la pol\u00e9mica de las redes de Zuckerberg El gigante de las redes sociales anunci\u00f3 recientemente el cambio de nombre de su grupo (que […]<\/a><\/p>\n","protected":false},"author":5,"featured_media":2750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147,19],"tags":[102,336,339,148,53,3,87,340],"class_list":["post-2749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend_topics","category-relaciones_publicas","tag-facebook","tag-instagram-whatsapp","tag-meta","tag-pr","tag-rrpp","tag-taktikee","tag-ttk","tag-zuckerberg"],"yoast_head":"\nMetaverso y la pol\u00e9mica de las redes de Zuckerberg - Taktikee<\/title>\n<meta name=\"description\" content=\"En un contexto medi\u00e1tico cr\u00edtico, Zuckerberg presenta el nuevo nombre de su grupo de compa\u00f1\u00edas: Meta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/metaverso-y-la-polemica-de-las-redes-de-zuckerberg\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metaverso y la pol\u00e9mica de las redes de Zuckerberg - 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