{"id":2814,"date":"2023-01-10T18:10:06","date_gmt":"2023-01-10T23:10:06","guid":{"rendered":"https:\/\/www.taktikee.com\/?p=2814"},"modified":"2023-01-10T18:10:06","modified_gmt":"2023-01-10T23:10:06","slug":"predicciones-de-relaciones-publicas-para-el-2023","status":"publish","type":"post","link":"https:\/\/www.taktikee.com\/?p=2814","title":{"rendered":"Predicciones de Relaciones P\u00fablicas para el 2023"},"content":{"rendered":"

Predicciones de Relaciones P\u00fablicas para el 2023<\/span><\/h2>\n

Todos somos testigos de la r\u00e1pida evoluci\u00f3n que experimenta el mundo a\u00f1o a a\u00f1o, de la mano de la tecnolog\u00eda y una nueva generaci\u00f3n de consumidores digitales, ninguna industria es la misma, y las Relaciones P\u00fablicas no son la excepci\u00f3n. Te dejamos aqu\u00ed 4 predicciones de c\u00f3mo la veremos cambiar en este 2023:<\/span><\/p>\n

1. De tendencias virales a microtendencias\u00a0<\/span><\/h3>\n

Todo parece volverse m\u00e1s vertiginoso, cuando en la<\/span> primera d\u00e9cada del siglo XXI<\/span> pod\u00edamos ver por semanas un solo video o foto viral rondando por internet, para el 2023 esto ya no sucede. Con la cantidad de contenido que se genera minuto a minuto, el tiempo de uso de redes sociales, m\u00e1s el margen de atenci\u00f3n que recibe una noticia, las tendencias son ahora \u201cmicrotendencias\u201d que en poco tiempo ya se han quemado, ya sea porque muchos influenciadores se sumaron a esta y deja de ser novedad, o porque lleg\u00f3 algo nuevo para sustituirlo.\u00a0<\/span><\/p>\n

El reto de los comunicadores, estar\u00e1 en captar y actuar r\u00e1pidamente ante las novedades, o bien, ser extremadamente creativos para poder posicionarlas.\u00a0<\/span><\/p>\n

2. El desaf\u00edo del algoritmo<\/span><\/h3>\n

Con un 57% de la poblaci\u00f3n inform\u00e1ndose sobre actualidad a trav\u00e9s de redes sociales, el desaf\u00edo de generar exposici\u00f3n para una marca, ya no est\u00e1 solo en las salas de prensa, sino tambi\u00e9n en el algoritmo de las redes sociales. Regresar a la magia del boca a boca, invitar a los usuarios a compartir su experiencia con una marca, as\u00ed como apoyarse en los influenciadores de nicho m\u00e1s trascendentales, y conocer de los modismos de cada red social, es el desaf\u00edo para el comunicador estrat\u00e9gico del 2023.\u00a0<\/span><\/p>\n

3. Calidad sobre cantidad<\/span><\/h3>\n

Como mencionamos anteriormente, la cantidad de informaci\u00f3n que se genera minuto a minuto a trav\u00e9s de redes sociales es abrumadora, ya supera la capacidad de toda la poblaci\u00f3n mundial de alcanzar a verla. Es por esto que en 2023, habr\u00e1 que centrarse en los impactos de gran calidad, por sobre la cantidad de los mismos.\u00a0\u00a0<\/span><\/p>\n

La manera de asegurarnos que la marca pueda impactar o conectar con su p\u00fablico, es a trav\u00e9s de estrategias que toman su tiempo, pero que generan resultados de calidad e impacto.\u00a0<\/span><\/p>\n

4. Empieza a creer en el poder tus colaboradores<\/span><\/h3>\n

Si bien el uso de influenciadores de redes sociales para el posicionamiento de las\u00a0 marcas ha sido una tendencia creciente en los \u00faltimos a\u00f1os, y es utilizado cada vez por m\u00e1s industrias; de la misma manera su nivel de credibilidad es cada vez menor. Es por eso que debemos comenzar a construir embajadores de marca desde nuestros voceros m\u00e1s cre\u00edbles: los colaboradores. Este 2023 te invitamos a pensar en formar un programa de embajadores desde adentro, d\u00f3nde sean tus colaboradores quienes hablen por ti, siendo ellos los testigos m\u00e1s cercanos de los valores de tu empresa.<\/span><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

Predicciones de Relaciones P\u00fablicas para el 2023 Todos somos testigos de la r\u00e1pida evoluci\u00f3n que experimenta el mundo a\u00f1o a a\u00f1o, de la mano de […]<\/a><\/p>\n","protected":false},"author":5,"featured_media":2815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[368,370,49,371,372,150,2,53,369,367],"class_list":["post-2814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relaciones_publicas","tag-368","tag-agencias-de-relaciones-publicas","tag-comunicacion","tag-comunicadores","tag-noticias","tag-redes-sociales","tag-relaciones-publicas","tag-rrpp","tag-rrpp-2023","tag-tendencias-2023"],"yoast_head":"\nPredicciones de Relaciones P\u00fablicas para el 2023 - Taktikee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/predicciones-de-relaciones-publicas-para-el-2023\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predicciones de Relaciones P\u00fablicas para el 2023 - 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