Comunicaci\u00f3n en crisis: an\u00e1lisis del manejo de la comunicaci\u00f3n ante la situaci\u00f3n bancaria en EEUU - Taktikee<\/title>\n<meta name=\"description\" content=\"La reciente quiebra de Silicon Valley Bank (SVB) ha demostrado la importancia de una comunicaci\u00f3n temprana y efectiva para la prevenci\u00f3n de cat\u00e1strofes bancarias como la de la Gran Depresi\u00f3n del 2008.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/crisis-bancaria-en-eeuu\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3n en crisis: an\u00e1lisis del manejo de la comunicaci\u00f3n ante la situaci\u00f3n bancaria en EEUU - Taktikee\" \/>\n<meta property=\"og:description\" content=\"La reciente quiebra de Silicon Valley Bank (SVB) ha demostrado la importancia de una comunicaci\u00f3n temprana y efectiva para la prevenci\u00f3n de cat\u00e1strofes bancarias como la de la Gran Depresi\u00f3n del 2008.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.taktikee.com\/crisis-bancaria-en-eeuu\/\" \/>\n<meta property=\"og:site_name\" content=\"Taktikee\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-20T15:55:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.taktikee.com\/wp-content\/uploads\/2023\/03\/blog-crisis-bancos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Taktikee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taktikee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/crisis-bancaria-en-eeuu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/crisis-bancaria-en-eeuu\\\/\"},\"author\":{\"name\":\"Taktikee\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#\\\/schema\\\/person\\\/9c3401293773322e078f26eae27af2f6\"},\"headline\":\"Comunicaci\u00f3n en crisis: an\u00e1lisis del manejo de la comunicaci\u00f3n ante la situaci\u00f3n bancaria en EEUU\",\"datePublished\":\"2023-03-20T15:55:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/crisis-bancaria-en-eeuu\\\/\"},\"wordCount\":853,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/crisis-bancaria-en-eeuu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/blog-crisis-bancos.jpg\",\"keywords\":[\"comunicaci\u00f3n en crisis\",\"comunicaci\u00f3n pol\u00edtica\",\"crisis bancaria\",\"crisis financiera\",\"eeuu\",\"estrategias de comunicaci\u00f3n\",\"gran depresi\u00f3n 2008\",\"relaciones p\u00fablicas\",\"rrpp\",\"silicon valley bank\"],\"articleSection\":[\"An\u00e1lisis de Casos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.taktikee.com\\\/crisis-bancaria-en-eeuu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/crisis-bancaria-en-eeuu\\\/\",\"url\":\"https:\\\/\\\/www.taktikee.com\\\/crisis-bancaria-en-eeuu\\\/\",\"name\":\"Comunicaci\u00f3n en crisis: an\u00e1lisis del manejo de la comunicaci\u00f3n ante la situaci\u00f3n bancaria en EEUU - 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{"id":2828,"date":"2023-03-20T10:55:45","date_gmt":"2023-03-20T15:55:45","guid":{"rendered":"https:\/\/www.taktikee.com\/?p=2828"},"modified":"2023-03-20T10:55:45","modified_gmt":"2023-03-20T15:55:45","slug":"crisis-bancaria-en-eeuu","status":"publish","type":"post","link":"https:\/\/www.taktikee.com\/?p=2828","title":{"rendered":"Comunicaci\u00f3n en crisis: an\u00e1lisis del manejo de la comunicaci\u00f3n ante la situaci\u00f3n bancaria en EEUU"},"content":{"rendered":"

Comunicaci\u00f3n en crisis: an\u00e1lisis del manejo de la comunicaci\u00f3n ante la situaci\u00f3n bancaria en EEUU<\/span><\/h2>\n
La reciente quiebra de Silicon Valley Bank (SVB) ha demostrado la importancia de una comunicaci\u00f3n temprana y efectiva para la prevenci\u00f3n de cat\u00e1strofes bancarias como la de la Gran Depresi\u00f3n del 2008.\u00a0<\/span><\/p>\n
Si bien lo sucedido el pasado 10 de marzo se ha sido categorizado como la segunda quiebra bancaria m\u00e1s grande de la historia, despu\u00e9s del colapso del 2008, lo del SVB parece estar controlado y sus potenciales secuelas negativas en los mercados internacionales, contenidas.\u00a0\u00a0<\/span><\/p>\n
Una crisis bancaria se produce en gran medida debido a la falta de confianza en el sistema financiero, lo que puede ocurrir si los ciudadanos y los inversores no comprenden completamente c\u00f3mo funciona el sistema bancario y c\u00f3mo se gestionan los riesgos financieros.<\/span><\/p>\n
Aparentemente, la administraci\u00f3n del presidente Biden ha manejado el mensaje y la estrategia correcta para prevenir lo peor. Revisemos qu\u00e9 se aconseja en una situaci\u00f3n como \u00e9sta y qu\u00e9 se puso en pr\u00e1ctica los d\u00edas posteriores:\u00a0<\/span><\/p>\n
Primero \u2013 afrontar la crisis:<\/span><\/h3>\n
Los gobiernos tienen un papel fundamental en la comunicaci\u00f3n efectiva en tiempos de crisis financiera. Deben proporcionar informaci\u00f3n transparente y precisa sobre el estado de la econom\u00eda y el sistema financiero. La transparencia en la informaci\u00f3n es fundamental para construir confianza y credibilidad.<\/span><\/p>\n
\u00bfC\u00f3mo se manej\u00f3 la situaci\u00f3n de SVB?<\/span><\/h4>\n
\n
Las autoridades financieras presentaron el domingo las medidas a implementar, en un comunicado conjunto con el Departamento del Tesoro y la Corporaci\u00f3n Federal de Seguro de Dep\u00f3sitos (FDIC), con el objetivo de generar confianza en particulares y empresas.<\/span><\/li>\n
Como suceso destacado encontramos el <\/span>Tik Tok del congresista dem\u00f3crata Jeff Jackson<\/span><\/a>, qui\u00e9n entreg\u00f3 un mensaje de poco menos de 3 min que se viraliz\u00f3 gracias a su capacidad de explicar en palabras muy simples la situaci\u00f3n y entregar un mensaje de calma y confianza en el sistema financiero.\u00a0<\/span><\/li>\n<\/ul>\n
Segundo \u2013 Presentar soluciones:\u00a0<\/span><\/h3>\n
Los gobiernos deben comunicar claramente las medidas que est\u00e1n tomando para abordar la crisis bancaria y asegurar a los ciudadanos e inversores que se est\u00e1n tomando las medidas necesarias para proteger sus intereses.<\/span><\/p>\n
\u00bfC\u00f3mo se manej\u00f3 la situaci\u00f3n de SVB?<\/span><\/h4>\n
\n
El lunes Joe Biden brind\u00f3 una rueda de prensa donde enfatiz\u00f3 que el sistema financiero estadounidense era sano y puntualiz\u00f3 de manera concisa las medidas a tomar para superar lo sucedido durante el fin de semana y evitar futuras crisis.<\/span><\/li>\n<\/ul>\n
\u201cHoy, gracias a las r\u00e1pidas acciones de mi administraci\u00f3n en los \u00faltimos d\u00edas, los estadounidenses pueden tener confianza en que el sistema bancario es seguro. Sus dep\u00f3sitos estar\u00e1n ah\u00ed cuando los necesiten, los peque\u00f1os negocios en todo el pa\u00eds que tienen fondos en estos bancos, pueden respirar tranquilos al saber que pueden pagar a sus trabajadores y pagar sus cuentas\u201d, sostuvo Biden.<\/span><\/p><\/blockquote>\n
Tercero \u2013 Asegurar la continuidad:\u00a0<\/span><\/h3>\n
Con una situaci\u00f3n emergente sostenida, se esperar\u00eda que los gobiernos trabajen de manera coordinada con l\u00edderes pol\u00edticos y econ\u00f3micos, para garantizar la estabilidad financiera y la colaboraci\u00f3n en la toma de decisiones.<\/span><\/p>\n
\u00bfC\u00f3mo est\u00e1 el panorama actual?<\/span><\/h4>\n
Si bien la crisis no se ha superado por completo y ha tenido ya algunas repercusiones internacionales, se nota un aprendizaje de los mercados financieros y un trabajo cooperativo para evitar una cat\u00e1strofe de escala mundial.\u00a0<\/span><\/p>\n
En Estados Unidos 11 bancos, entre los que se encuentran gigantes como JP Morgan y Bank of America, anunciaron el acuerdo con el que se evita que First Republic siga el camino de Silicon Valley Bank y de Signature Bank.<\/span><\/p>\n
En Inglaterra el Gobierno brit\u00e1nico actu\u00f3 r\u00e1pidamente para facilitar la venta de la sucursal londinense del SVB al HSBC, asegurando tambi\u00e9n all\u00ed los dep\u00f3sitos.<\/span><\/p>\n
\u201cUna diferencia cr\u00edtica entre los sistemas europeo y estadounidense, que limitar\u00e1 el impacto al otro lado del Atl\u00e1ntico, es que las tenencias de bonos de los bancos europeos son menores y sus dep\u00f3sitos m\u00e1s estables\u201d, dijo Moody\u2019s.<\/span><\/p><\/blockquote>\n
La verdadera ra\u00edz del problema<\/span><\/h2>\n
Todav\u00eda es pronto para saber si las medidas tomadas ser\u00e1n suficientes para contener al sistema financiero mundial, la quiebra de estos bancos no es la causa del problema, sino una consecuencia.\u00a0<\/span><\/p>\n
La crisis actual se debe al aumento de los tipos de inter\u00e9s en todo el mundo. Los bancos centrales lo utilizan para desacelerar la actividad empresarial y controlar la inflaci\u00f3n que viene amenazando a todos los mercados a partir de la pandemia y agravada por la guerra entre Ucrania y Rusia.<\/span><\/p>\n
Sin embargo, esto dificulta la financiaci\u00f3n de las empresas emergentes y limita el gasto de los consumidores. Las quiebras de SVB y Signature Bank han \u201cpuesto de manifiesto la insuficiencia de las reformas reguladoras que se han hecho desde la crisis financiera mundial\u201d<\/strong><\/em>, dijo Arthur Wilmarth, profesor de Derecho de la Universidad George Washington.<\/span><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"
Comunicaci\u00f3n en crisis: an\u00e1lisis del manejo de la comunicaci\u00f3n ante la situaci\u00f3n bancaria en EEUU La reciente quiebra de Silicon Valley Bank (SVB) ha demostrado […]<\/a><\/p>\n","protected":false},"author":5,"featured_media":2829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[73,126,381,382,245,383,384,2,53,380],"class_list":["post-2828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend_topics","tag-comunicacion-en-crisis","tag-comunicacion-politica","tag-crisis-bancaria","tag-crisis-financiera","tag-eeuu","tag-estrategias-de-comunicacion","tag-gran-depresion-2008","tag-relaciones-publicas","tag-rrpp","tag-silicon-valley-bank"],"yoast_head":"\nComunicaci\u00f3n en crisis: an\u00e1lisis del manejo de la comunicaci\u00f3n ante la situaci\u00f3n bancaria en EEUU - Taktikee<\/title>\n<meta name=\"description\" content=\"La reciente quiebra de Silicon Valley Bank (SVB) ha demostrado la importancia de una comunicaci\u00f3n temprana y efectiva para la prevenci\u00f3n de cat\u00e1strofes bancarias como la de la Gran Depresi\u00f3n del 2008.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/crisis-bancaria-en-eeuu\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3n en crisis: an\u00e1lisis del manejo de la comunicaci\u00f3n ante la situaci\u00f3n bancaria en EEUU - 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