{"id":74,"date":"2015-10-20T18:36:00","date_gmt":"2015-10-20T18:36:00","guid":{"rendered":"http:\/\/www.taktikee.com\/web\/?p=74"},"modified":"2020-11-16T14:08:47","modified_gmt":"2020-11-16T19:08:47","slug":"6-pasos-para-una-entrevista-exitosa-en","status":"publish","type":"post","link":"https:\/\/www.taktikee.com\/?p=74","title":{"rendered":"6 pasos para una entrevista exitosa en medios"},"content":{"rendered":"

6 pasos para una entrevista exitosa en medios<\/span><\/h2>\n
\n
\u00bfSab\u00eda que el\u00a090% del \u00e9xito de una entrevista depende del vocero?\u2026 esta es precisamente una\u00a0de las preguntas con las que solemos arrancar nuestros talleres de Media\u00a0Training, con el fin de concienciar a los voceros de diversas compa\u00f1\u00edas sobre\u00a0su importante rol a la hora de tener una intervenci\u00f3n exitosa ante los medios\u00a0de comunicaci\u00f3n.<\/i><\/b><\/span><\/div>\n<\/blockquote>\n
<\/div>\n
Las empresas\u00a0pueden tener miles de historias exitosas que contar para generar una mayor\u00a0credibilidad, reputaci\u00f3n, posicionamiento y acercamiento con sus p\u00fablicos\u00a0estrat\u00e9gicos; sin embargo, si no cuentan con voceros preparados, capaces y\u00a0h\u00e1biles para transmitir estas historias de manera eficiente, es como si no\u00a0existieran; o en el peor de los casos hasta podr\u00edan causar un efecto contrario.<\/div>\n
<\/div>\n
A lo largo de mi\u00a0experiencia como consultora de comunicaci\u00f3n me he encontrado con varios\u00a0escenarios: aquellos donde los voceros realmente se lucen, y por supuesto OTROS\u00a0en los que se pierden espacios valiosos: temas de portada que quedan relegados\u00a0a un p\u00e1rrafo, entrevistas que estaban previstas para salir al aire por 15\u00a0minutos y se reducen a tres!!!, o \u201cprimicias inocentes\u201d que terminan desviando\u00a0el tema por el que fuimos para convertirnos en protagonistas de noticias que ni\u00a0siquiera esper\u00e1bamos y que al Director de la compa\u00f1\u00eda no le hacen ninguna\u00a0gracia.\u00a0 \u00bfY todo por qu\u00e9? \u00a1Exactamente!\u00a0Por voceros no preparados.<\/div>\n
<\/div>\n
Por ello, me\u00a0permito en estas l\u00edneas brindar 6 recomendaciones que ayudar\u00e1n a los voceros a\u00a0prepararse con anticipaci\u00f3n para lograr intervenciones exitosas en los medios\u00a0de comunicaci\u00f3n:<\/div>\n
<\/div>\n
\u00a0 \u00a01.\u00a0<\/b>Tener claridad y dominio sobre\u00a0el tema<\/b>: es muy importante conocer la tem\u00e1tica que va a tratar y estar\u00a0preparado con la mayor cantidad de detalles.<\/div>\n
<\/div>\n
\u00a0 \u00a02. Establecer objetivos: <\/b>\u00bfQu\u00e9\u00a0quiere lograr con su intervenci\u00f3n? Lo que defina tiene que ser relevante,\u00a0claro, conciso y de trascendencia.<\/div>\n
<\/div>\n
\u00a0 \u00a03. Preparar tres mensajes claves:\u00a0<\/b>establezca junto con su asesor de comunicaci\u00f3n, ya sea interno o de su agencia\u00a0de relaciones p\u00fablicas, tres mensajes espec\u00edficos que se convertir\u00e1n en el eje\u00a0de su intervenci\u00f3n. Algo que decimos a nuestros voceros sobre este punto es que\u00a0hagan un ejercicio muy sencillo al finalizar su entrevista: pregunte a un\u00a0amigo, familiar o cualquier persona que haya escuchado su intervenci\u00f3n qu\u00e9 es\u00a0lo que recuerda de la misma\u2026 Si mencionan los mensajes b\u00e1sicos es porque\u00a0realmente logr\u00f3 su objetivo con esta entrevista.<\/div>\n
<\/div>\n
\u00a0 4. Conocer el perfil del\u00a0periodista y del medio:<\/b> \u00bfel periodista es serio, amigable, insistente, se\u00a0prepara lo suficiente para sus entrevistas, es especializado? Y por supuesto\u00a0\u00bfen qu\u00e9 tipo de medio vamos a estar? Aqu\u00ed tambi\u00e9n puede incluir otros detalles\u00a0importantes como: duraci\u00f3n aproximada de la entrevista para estimar el tiempo\u00a0con el que contamos para introducir nuestros mensajes b\u00e1sicos, y la secci\u00f3n o\u00a0segmento en el que va a salir para manejar la informaci\u00f3n adecuada.<\/div>\n
<\/div>\n
\u00a0 5. Prever la respuesta a preguntas\u00a0dif\u00edciles: <\/b>cualquiera que sea el tema, siempre es importante contar con un\u00a0documento de preguntas y respuestas (Q&A) para estar preparado frente a\u00a0preguntas que puedan resultar inc\u00f3modas o dif\u00edciles.<\/div>\n
<\/div>\n
\u00a0 6. Ensayar y prepararse:<\/b> \u00bfpor qu\u00e9\u00a0no pararse frente a un espejo y ensayar su intervenci\u00f3n? Por m\u00e1s gracioso que\u00a0parezca, es un tip muy \u00fatil que lo ayudar\u00e1 a sentirse m\u00e1s seguro. As\u00ed que a\u00a0ensayar, ensayar y ensayar!!<\/div>\n
<\/div>\n
En un siguiente\u00a0art\u00edculo le brindaremos algunos consejos sobre lo que se debe y no se debe\u00a0hacer durante una entrevista; pero recuerde que esta etapa de preparaci\u00f3n es\u00a0muy importante para lograr transmitir esa historia exitosa de su compa\u00f1\u00eda de\u00a0manera eficiente y con los resultados anhelados.<\/div>\n
<\/div>\n
Cecibel Aguilar<\/div>\n
Gerente de Cuentas<\/div>\n
TAKTIKEE<\/div>\n<\/body>","protected":false},"excerpt":{"rendered":"

6 pasos para una entrevista exitosa en medios \u00bfSab\u00eda que el\u00a090% del \u00e9xito de una entrevista depende del vocero?\u2026 esta es precisamente una\u00a0de las preguntas […]<\/a><\/p>\n","protected":false},"author":1,"featured_media":79,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-74","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relaciones_publicas"],"yoast_head":"\n6 pasos para una entrevista exitosa en medios - Taktikee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/6-pasos-para-una-entrevista-exitosa-en\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 pasos para una entrevista exitosa en medios - 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