{"id":75,"date":"2015-09-11T23:50:00","date_gmt":"2015-09-11T23:50:00","guid":{"rendered":"http:\/\/www.taktikee.com\/web\/?p=75"},"modified":"2020-11-16T14:06:54","modified_gmt":"2020-11-16T19:06:54","slug":"mi-agencia-de-pr-me-organizara-la","status":"publish","type":"post","link":"https:\/\/www.taktikee.com\/?p=75","title":{"rendered":"Mi agencia de PR… \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa?"},"content":{"rendered":"

Mi agencia de PR\u2026 \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa?<\/span><\/h2>\n

La respuesta es NO. No hacemos fiestas y tampoco estamos todo el tiempo de fiesta.<\/p>\n

Para abrir este blog creo que es importante iniciar con un art\u00edculo que cuente la historia desde el principio. \u00bfQu\u00e9 son las relaciones p\u00fablicas y para qu\u00e9 me sirven?<\/p>\n

Me he pasado m\u00e1s veces de las que podr\u00eda contar, que voy a visitar a un prospecto de cliente, a quien tengo que comenzar contando este misma historia: nosotros no hacemos pauta publicitaria, no organizamos eventos y no hacemos BTL, por supuesto \u00a0la respuesta inmediata es \u00bfentonces\u2026 qu\u00e9 hacen?; lo motivante es que al momento que termino de explicar nuestra gesti\u00f3n, a muchos les pesa haber esperando tanto tiempo para conocer esta herramienta.<\/p>\n

Para entender las relaciones p\u00fablicas, es m\u00e1s f\u00e1cil pensar en situaciones de la vida cotidiana; por ejemplo, si quiero comprar un auto nuevo, no voy a probar cada uno de los modelos de autos que existen en el mercado, ser\u00eda muy dif\u00edcil tomar una decisi\u00f3n a trav\u00e9s de este concepto. Lo que hace el com\u00fan de la gente es referirse a experiencias de amigos, familiares o propias, que les dijeron, escucharon o leyeron en \u201calg\u00fan lugar\u201d, sobre cierta marca que es \u00a8la m\u00e1s segura\u00a8, \u00a8con la mejor tecnolog\u00eda, \u00a8la de mejor calidad\u00a8, y entorno a la certeza que te da la opini\u00f3n de terceros, tomamos una decisi\u00f3n.<\/p>\n

Para lograr esto, es decir, lo que en ingl\u00e9s se conoce como el \u201cword of mouth\u201d o en espa\u00f1ol \u201cboca a boca\u201d, las relaciones p\u00fablicas puede contar con cientos de estrategias, que terminan con un click en tu blog o p\u00e1gina web, un LIKE en Facebook o un Tweet; una noticia en el diario, un reportaje en TV, una entrevista en radio o la conversaci\u00f3n de la vecina, son estos peque\u00f1os factores de \u201cruido\u201d, los que logran que a mediano o largo plazo tu marca alcane el objetivo final que tiene las Relaciones P\u00fablicas: generar CREDIBILIDAD.<\/p>\n

Ahora, una vez que generas credibilidad, tu reputaci\u00f3n de marca en el mercado tiene argumentos para poder vender, crecer y mantenerse en el tiempo, pero OJO; el mantenimiento de esta reputaci\u00f3n es un trabajo permanente, que debe prever crisis y planear estrat\u00e9gicamente.<\/p>\n

Mar\u00eda Dolores Fern\u00e1ndez<\/strong>
\n Directora General<\/strong>
\n Taktikee<\/strong><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

Mi agencia de PR\u2026 \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa? La respuesta es NO. No hacemos fiestas y tampoco estamos todo el […]<\/a><\/p>\n","protected":false},"author":1,"featured_media":81,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[2,3],"class_list":["post-75","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relaciones_publicas","tag-relaciones-publicas","tag-taktikee"],"yoast_head":"\nMi agencia de PR... \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa? - Taktikee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mi agencia de PR... \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa? - Taktikee\" \/>\n<meta property=\"og:description\" content=\"Mi agencia de PR\u2026 \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa? La respuesta es NO. No hacemos fiestas y tampoco estamos todo el [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/\" \/>\n<meta property=\"og:site_name\" content=\"Taktikee\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-11T23:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-16T19:06:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.taktikee.com\/wp-content\/uploads\/2015\/09\/ejecutivos_emprendedores_empresa_negocios_oficina_despacho_empresaria_ejecutiva.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"212\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ttk2016\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ttk2016\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/mi-agencia-de-pr-me-organizara-la\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/mi-agencia-de-pr-me-organizara-la\\\/\"},\"author\":{\"name\":\"ttk2016\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#\\\/schema\\\/person\\\/d419f8cb3280f0ff256e00e725630714\"},\"headline\":\"Mi agencia de PR… \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa?\",\"datePublished\":\"2015-09-11T23:50:00+00:00\",\"dateModified\":\"2020-11-16T19:06:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/mi-agencia-de-pr-me-organizara-la\\\/\"},\"wordCount\":424,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/mi-agencia-de-pr-me-organizara-la\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/ejecutivos_emprendedores_empresa_negocios_oficina_despacho_empresaria_ejecutiva.jpg\",\"keywords\":[\"relaciones p\u00fablicas\",\"taktikee\"],\"articleSection\":[\"Relaciones P\u00fablicas\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.taktikee.com\\\/mi-agencia-de-pr-me-organizara-la\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/mi-agencia-de-pr-me-organizara-la\\\/\",\"url\":\"https:\\\/\\\/www.taktikee.com\\\/mi-agencia-de-pr-me-organizara-la\\\/\",\"name\":\"Mi agencia de PR... \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa? - Taktikee\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/mi-agencia-de-pr-me-organizara-la\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/mi-agencia-de-pr-me-organizara-la\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/ejecutivos_emprendedores_empresa_negocios_oficina_despacho_empresaria_ejecutiva.jpg\",\"datePublished\":\"2015-09-11T23:50:00+00:00\",\"dateModified\":\"2020-11-16T19:06:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#\\\/schema\\\/person\\\/d419f8cb3280f0ff256e00e725630714\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/mi-agencia-de-pr-me-organizara-la\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.taktikee.com\\\/mi-agencia-de-pr-me-organizara-la\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/mi-agencia-de-pr-me-organizara-la\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/ejecutivos_emprendedores_empresa_negocios_oficina_despacho_empresaria_ejecutiva.jpg\",\"contentUrl\":\"https:\\\/\\\/www.taktikee.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/ejecutivos_emprendedores_empresa_negocios_oficina_despacho_empresaria_ejecutiva.jpg\",\"width\":320,\"height\":212},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/mi-agencia-de-pr-me-organizara-la\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.taktikee.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mi agencia de PR… \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#website\",\"url\":\"https:\\\/\\\/www.taktikee.com\\\/\",\"name\":\"Taktikee\",\"description\":\"Agencia Boutique de Relaciones P\u00fablicas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.taktikee.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.taktikee.com\\\/#\\\/schema\\\/person\\\/d419f8cb3280f0ff256e00e725630714\",\"name\":\"ttk2016\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/045c12973464bb37f92da4f2513ea0c26f6133fdae28270d0f41fda990469024?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/045c12973464bb37f92da4f2513ea0c26f6133fdae28270d0f41fda990469024?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/045c12973464bb37f92da4f2513ea0c26f6133fdae28270d0f41fda990469024?s=96&d=mm&r=g\",\"caption\":\"ttk2016\"},\"url\":\"https:\\\/\\\/www.taktikee.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mi agencia de PR... \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa? - Taktikee","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/","og_locale":"es_ES","og_type":"article","og_title":"Mi agencia de PR... \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa? - Taktikee","og_description":"Mi agencia de PR\u2026 \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa? La respuesta es NO. No hacemos fiestas y tampoco estamos todo el [...]","og_url":"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/","og_site_name":"Taktikee","article_published_time":"2015-09-11T23:50:00+00:00","article_modified_time":"2020-11-16T19:06:54+00:00","og_image":[{"width":320,"height":212,"url":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2015\/09\/ejecutivos_emprendedores_empresa_negocios_oficina_despacho_empresaria_ejecutiva.jpg","type":"image\/jpeg"}],"author":"ttk2016","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ttk2016","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/#article","isPartOf":{"@id":"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/"},"author":{"name":"ttk2016","@id":"https:\/\/www.taktikee.com\/#\/schema\/person\/d419f8cb3280f0ff256e00e725630714"},"headline":"Mi agencia de PR… \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa?","datePublished":"2015-09-11T23:50:00+00:00","dateModified":"2020-11-16T19:06:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/"},"wordCount":424,"commentCount":0,"image":{"@id":"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/#primaryimage"},"thumbnailUrl":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2015\/09\/ejecutivos_emprendedores_empresa_negocios_oficina_despacho_empresaria_ejecutiva.jpg","keywords":["relaciones p\u00fablicas","taktikee"],"articleSection":["Relaciones P\u00fablicas"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/","url":"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/","name":"Mi agencia de PR... \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa? - Taktikee","isPartOf":{"@id":"https:\/\/www.taktikee.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/#primaryimage"},"image":{"@id":"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/#primaryimage"},"thumbnailUrl":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2015\/09\/ejecutivos_emprendedores_empresa_negocios_oficina_despacho_empresaria_ejecutiva.jpg","datePublished":"2015-09-11T23:50:00+00:00","dateModified":"2020-11-16T19:06:54+00:00","author":{"@id":"https:\/\/www.taktikee.com\/#\/schema\/person\/d419f8cb3280f0ff256e00e725630714"},"breadcrumb":{"@id":"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/#primaryimage","url":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2015\/09\/ejecutivos_emprendedores_empresa_negocios_oficina_despacho_empresaria_ejecutiva.jpg","contentUrl":"https:\/\/www.taktikee.com\/wp-content\/uploads\/2015\/09\/ejecutivos_emprendedores_empresa_negocios_oficina_despacho_empresaria_ejecutiva.jpg","width":320,"height":212},{"@type":"BreadcrumbList","@id":"https:\/\/www.taktikee.com\/mi-agencia-de-pr-me-organizara-la\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.taktikee.com\/"},{"@type":"ListItem","position":2,"name":"Mi agencia de PR… \u00bfMe organizar\u00e1 la fiesta de navidad de la empresa?"}]},{"@type":"WebSite","@id":"https:\/\/www.taktikee.com\/#website","url":"https:\/\/www.taktikee.com\/","name":"Taktikee","description":"Agencia Boutique de Relaciones P\u00fablicas","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.taktikee.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.taktikee.com\/#\/schema\/person\/d419f8cb3280f0ff256e00e725630714","name":"ttk2016","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/045c12973464bb37f92da4f2513ea0c26f6133fdae28270d0f41fda990469024?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/045c12973464bb37f92da4f2513ea0c26f6133fdae28270d0f41fda990469024?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/045c12973464bb37f92da4f2513ea0c26f6133fdae28270d0f41fda990469024?s=96&d=mm&r=g","caption":"ttk2016"},"url":"https:\/\/www.taktikee.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75"}],"version-history":[{"count":0,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/posts\/75\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=\/wp\/v2\/media\/81"}],"wp:attachment":[{"href":"https:\/\/www.taktikee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taktikee.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}